The Beauty of Simplicity.
By THEM | Published: Friday, March 20, 2009

We just launched a new web site for Affect Strategies (www.affectstrategies.com), and we’re pretty darn proud of it.

Now to be clear here, let’s talk about what we didn’t do. When we first started discussing this assignment, the original wireframe, basic structure and starting look had already been established, so there wasn’t much here for us as a “creative” company, right? We honestly believe that’s where a lot of companies miss the boat. Instead, we looked at this as a great way to get to know a new partner/client AND to demonstrate that creativity and professionalism is not only based on how hot your designs are.

Our role in this project was to take the clients’ vision and execute it in a way that was functional and effective, both consumer facing and on the back end. If the back end is too complicated or difficult to use, it won’t be utilized properly and the content will get stale quickly. As Affect Strategies is a driven and growing company, they are extremely active both on the primary web site and on their blog (www.techaffect.com), we had to make sure that it was functional, accessible and intuitive.

From the consumer perspective the site is very content heavy. So, how did we execute the volume of information that is contained in a way that doesn’t appear daunting to viewers when exploring the site? We utilized very subtle ways. With careful choice of typeface and colours, to the way that the content is divided between the pages, to the tiny details of line spacing and distance between content, we were able to keep it simple looking while communicating a lot of content.

Working with a great client who has a clear vision and expectations is a wonderful thing. The President and founder, Sandra Fathi, and VP, Partner, Leslie Campisi, made themselves available for discussions and were always open to ideas and suggestions. This definitely allowed a great two-way conversation and helped make this project a success.

Take a few minutes and explore affectstrategies.com and meet a great group of people who are passionate about what they do. Explore the site and enjoy it for what it is, a communications portal that represents a professional company that offers their clients a myriad of services to help their business grow.

We at THEM! always strive to add that extra effort and creative thinking that help our clients be more successful. Regardless of how simple or complex your project might be we’ll help you take it to a great place. Visit us at www.themdidit.com.

This entry was posted in: Business, Design