A blog about creativity, business and inspiration.
By THEM | Published: Thursday, February 4, 2010
This is one of the most touching, honest and real stories we have seen in a long time.
Last Minutes with ODEN from phos pictures on Vimeo.
We don’t share this only for entertainment value. There is a lesson here for marketers as well.
In this age of financial challenge and competition for consumers, marketers and companies alike MUST be honest, strait-forward and REAL with customers. They won’t settle for anything else.
It’s not about being perfect.
It’s not about being slick.
It’s not about being all things to all people.
This is not to say that we can’t continue to come up with smart and conceptual ways to communicate with customers. We just all need to make sure that we’re doing it in a truthful, honest and supportable way.
Tell your story.
Tell it with truth and honest representation of your product/service.
Treat your customers as part of your family.
Respect the strength of reason.
Respect the power of emotion.
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