Inspiration pt.1
By THEM | Published: Wednesday, November 17, 2010

As a “creative company” (as we like to think of ourselves), our mission is this:

We exist to CREATE to EXPERIMENT to GENERATE THOUGHT to MOVE PEOPLE to PUSH BUTTONS to STIMULATE CONVER SATION to CHANGE MINDS and to PROVOKE ACTION. ~ THEM!

We don’t think of ourselves as designers, art-directors, writers, planners or strategists, we work hard to stay focused on problem-solving.

Our job is to solve problems and achieve goals for our partners and clients. We have to utilize every tool and tactic at our disposal to make this happen. In order to do this as well as possible we need to stay inspired, and that’s not always an easy thing to do.

It’s very easy to fall into the same old creative traps of using the same tactics and thinking simply because it worked before. Not to say that there isn’t validity in that approach. But if we stop exploring, stop thinking, stop playing, we’ll never find that new opportunity or new success story that will make business progress.

Today we found inspiration in a seemingly unrelated place. A video about a man and his bike.

We could simply look on the surface of this production, the beautiful scenery and cinematography, the amazing things he is doing on his bike, and the emotional music, which is all great, but we saw more.

We saw a person accomplishing things that really don’t seem possible.
We saw a team finding opportunity where is wasn’t seen before.
We saw a unique viewpoint that found beauty in the everyday.
We saw the answer to the question “What If?“
And we saw the action of “Why Not?”

And this is inspiration to us. To continue thinking, questioning, looking, exploring and playing. It’s what we do.

This entry was posted in: Business, Creativity, Design, Inspiration, Personal Growth, Strategy