As Real As Real Can Be

By THEM! | Published: February 4, 2010

This is one of the most touching, honest and real stories we have seen in a long time.

Last Minutes with ODEN from phos pictures on Vimeo.

We don’t share this only for enter­tainment value. There is a lesson here for marketers as well.

In this age of financial challenge and compe­tition for consumers, marketers and companies alike MUST be honest, strait-forward and REAL with customers. They won’t settle for anything else.

It’s not about being perfect.
It’s not about being slick.
It’s not about being all things to all people.

This is not to say that we can’t continue to come up with smart and conceptual ways to commu­nicate with customers. We just all need to make sure that we’re doing it in a truthful, honest and supportable way.

Tell your story.
Tell it with truth and honest repre­sen­tation of your product/service.
Treat your customers as part of your family.
Respect the strength of reason.
Respect the power of emotion.

This entry was posted in Business, Creativity, Inspiration, Personal Growth and tagged , , , , , . Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

Post a Comment

Your email is never published nor shared. Required fields are marked *

*
*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

  • Find Us On

  • RSS AdFreak

    • Are Ranjit and Chad endearing or offensive? March 11, 2010
      exas-based Metro PCS continues to roll out its "Tech and Talk with Ranjit and Chad" campaign, despite complaints that the ads are offensive to the Indian community. […]
      Adweek Blogs
    • Dating site takes a stand on cops and taxes. March 11, 2010
      Chemistry.com, which has previously positioned itself as a gay-friendly alternative to eHarmony, is now promoting a politically themed Romance Plan for America. […]
      Adweek Blogs
    • Cornell warms up to alumnus Andy Bernard March 10, 2010
      The Office's Andy Bernard, who often extols the merits of a Cornell education, is currently highlighted as one of several rotating features on the Cornell University School of Law's home page. […]
      Adweek Blogs

  • RSS Brand New

    • Ubuntu's Circle of Friends Gets Smaller March 10, 2010
      According to our Google Analytics, 58% of your are using a Macintosh Operating System, 39% are on Windows, 1.5% are logged as using the iPhone OS, and, finally, as the subject of today's post, 0.65% of you are reading this from a Linux Operating System. (Wow, 0.01% use Playstation 3!). The Linux platform, in contrast to that of Apple's and Microsof […]
      Armin
    • Oscarama for Logorama March 9, 2010
      In dozens of years of watching the Oscars I had never cared about the outcome of the Best Animated Short Film, but this year it was different as in the running was a 16-minute film done almost entirely out of, literally, thousands of logos. Created by the French collective H5, and winner of the 2009 Academy Award for Best Animated Short Film, Logorama is not […]
      Armin
    • This Just in: History is Coming Back… Sort of March 8, 2010
      Before it closed down for renovations in 2009, to reopen in 2011, the Atwater Kent Museum of Philadelphia suffered from lack of exposure. A quick look at the original website reveals all you need to know about the old brand. The brutish colors and default appearance reveal a small organization without much concern for engaging the audience. Compared to the o […]
      Brand New