Author Archives: THEM!

“Small is the new big. Sustainable is the new growth. Trust is the new competitive advantage.”

Fear seems to be the big ruler of large organizations right now. And understandably so. But fear is paralyzing and inhibitive. Exactly what we DON’T need right now. It’s a time of change and transition, but it’s also a time of growth and creativity. Impersonal and disconnected just doesn’t work in this environment. People want [...]
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Social media is not rocket science

“Social media” can be defined a lot of different ways. Does it have to be on-line? Nope. It’s simply a way of socializing with people. The “media” in this case is a simple 8.5″x11″ piece of paper. But it’s effective. So that’s the lesson in this short to us business folk. It doesn’t have to [...]
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Where the Wild Things are!

“There’s one in all of us.” Directed by Spike Jones. An adaptation of Maurice Sendak’s classic children’s story, where Max, a disobedient little boy sent to bed without his supper, creates his own world–a forest inhabited by ferocious wild creatures that crown Max as their ruler.
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Play to pay

If you ask my wife she’ll tell you that I vary between the ages of 12-15 on any given day. And I’m proud of that. As a person in the “creative industry” it’s important that I never forget to play. It’s vital that we all never lose that child-like hope and optimism for fun things. [...]
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The Beauty of Simplicity.

We just launched a new web site for Affect Strategies (www.affectstrategies.com), and we’re pretty darn proud of it. Now to be clear here, let’s talk about what we didn’t do. When we first started discussing this assignment, the original wireframe, basic structure and starting look had already been established, so there wasn’t much here for [...]
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