Author Archives: THEM!

The art of movement and timing

This has to be one of the most tedious, well planned and inter­esting videos we’ve seen in a long time. Kudos. Here is the story of the build and the shoot.
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New York State of Mind

This link was posted by our friend Jim Hord. It is a beautiful take on New York City and made us really miss the energy, the life and the inspi­ration of one of the greatest cities in the world. Watch and enjoy. Go full-screen for the best experience. The Sandpit from Sam O’Hare on Vimeo.
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As Real As Real Can Be

This is one of the most touching, honest and real stories we have seen in a long time. Last Minutes with ODEN from phos pictures on Vimeo. We don’t share this only for enter­tainment value. There is a lesson here for marketers as well. In this age of financial challenge and compe­tition for consumers, marketers and companies alike MUST be [...]
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Lessons of youth, passion and following your soul

Some years ago I was a creative director for the inter­na­tional agency known as ATTIK in their New York studio. For years and years I’d yearned for total creative freedom that so many young creatives dream of. To me, this was creative Nirvana. Many of you are familiar with the Noise series of books published by [...]
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The future of “Print”?

There has been much debate on the future of “print”. As technology progresses and infor­mation is made available quicker and quicker, print will indeed have to change or die. But also, we need to look at how we define “print”. To us, print can be defined as any presen­tation of words or content that the user [...]
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Start a Revolution

It’s really easy to make our jobs in adver­tising just another job. The routine goes on day-in and day-out. Briefs, ROI, turn-key, blah, blah, blah. Take a second today and try to remember why it is you got into this business to begin with. Mine began at Miami Ad School. Late nights working on a concept, forgetting [...]
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Tap into Your Super-Consumers

Tap into Your Super-Consumers 8:39 AM Wednesday November 25, 2009 
by Eddie Yoon In any product category, roughly 10% of the consumers account for more than 50% of the profits. These super-consumers, as we call them, are the hot dog buyers who eat five pounds of hot dogs a month, wolfing down as many as 4 per sitting. [...]
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McBess is awesome!

A short while back, some friends of our were asking us about what motivates us to be “creative”. Our answer, INSPIRATION. Inspire us and the wheels start turning, the juices start flowing and the thoughts begin to tumble in our heads like snow in a blizzard. This is one of the things that has inspired us [...]
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The Muppets Bohemian Rhapsody

We love the Muppets! We only have one question. Where are the grumpy old men? What were their names?
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Renegade Rollergirls Roll Again!

One of our really fun clients is the Renegade Rollergirls of Central Oregon. You will probably never meet a group of more inter­esting ladies than the rough-and-tumble girls that are known as Renegades. The thing is, underneath the “my-mom’s-tougher-than-your-mom” persona, they are some of the nicest, most fun-loving people we know. It’s an honor to [...]
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Google Chrome OS explained

All this talk about Google Chrome OS. Blah, blah, blah, blah, blah. But what does it really mean? What’s the thought behind it? Here’s a video that explains Google’s next step towards world domination. If you are complete nerds like us, you can read more on Mashable, here.
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Inspirational video — Fire on the mountain

This video inspired us on two levels. First, the story and message is powerful. Second, the art direction and concept is beautiful. The planning and production of the individual elements in this video are quite amazing. We hope you enjoy it.
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Thursday animation inspiration

Enjoy. Here is more about this video, who made it, and some production info.
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Social media is not for you?

Watch this and then think again:
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The Illusion of Brand Control

9:00 AM Friday November 13, 2009 ANDREW MCAFEE You’ve probably heard by now that “your brand is no longer yours.” The assertion’s based on simple math. In the era of blogs, discussion boards, Facebook, Twitter, and other Web 2.0 tools, virtually everyone can get online and talk about your company and its offerings. As a result, the [...]
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Art inspiration

Chris Piascik from Quarter Productions on Vimeo. You can find the artist’s web site here.
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Strategy vs Execution

This is a great article from 2005 that holds true today. Let’s refocus our efforts and thinking to a way that truly benefits everyone. THE MARKETING COMPANY COMMUNICATIONS DISCONNECT And Why Ad Agencies Are Viewed as Laborers Rather Than Architects June 06, 2005 By A. Louis Rubin Marketing commu­ni­cations companies are not being given a seat at their client’s strategic [...]
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    • Ubuntu's Circle of Friends Gets Smaller March 10, 2010
      According to our Google Analytics, 58% of your are using a Macintosh Operating System, 39% are on Windows, 1.5% are logged as using the iPhone OS, and, finally, as the subject of today's post, 0.65% of you are reading this from a Linux Operating System. (Wow, 0.01% use Playstation 3!). The Linux platform, in contrast to that of Apple's and Microsof […]
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    • Oscarama for Logorama March 9, 2010
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    • This Just in: History is Coming Back… Sort of March 8, 2010
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