Author Archives: THEM!

I’m on a horse

This is one of the best TV ads we have seen in a long time. Here is a video about its creators and how it was made. Enjoy. Look at me. Look at him.
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The art of movement and timing

This has to be one of the most tedious, well planned and interesting videos we’ve seen in a long time. Kudos. Here is the story of the build and the shoot.
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New York State of Mind

This link was posted by our friend Jim Hord. It is a beautiful take on New York City and made us really miss the energy, the life and the inspiration of one of the greatest cities in the world. Watch and enjoy. Go full-screen for the best experience. The Sandpit from Sam O'Hare on Vimeo.
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As Real As Real Can Be

This is one of the most touching, honest and real stories we have seen in a long time. Last Minutes with ODEN from phos pictures on Vimeo. We don’t share this only for entertainment value. There is a lesson here for marketers as well. In this age of financial challenge and competition for consumers, marketers [...]
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Lessons of youth, passion and following your soul

Some years ago I was a creative director for the international agency known as ATTIK in their New York studio. For years and years I’d yearned for total creative freedom that so many young creatives dream of. To me, this was creative Nirvana. Many of you are familiar with the Noise series of books published [...]
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The future of “Print”?

There has been much debate on the future of “print”. As technology progresses and information is made available quicker and quicker, print will indeed have to change or die. But also, we need to look at how we define “print”. To us, print can be defined as any presentation of words or content that the [...]
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Start a Revolution

It’s really easy to make our jobs in advertising just another job. The routine goes on day-in and day-out. Briefs, ROI, turn-key, blah, blah, blah. Take a second today and try to remember why it is you got into this business to begin with. Mine began at Miami Ad School. Late nights working on a [...]
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Tap into Your Super-Consumers

Tap into Your Super-Consumers 8:39 AM Wednesday November 25, 2009 
by Eddie Yoon In any product category, roughly 10% of the consumers account for more than 50% of the profits. These super-consumers, as we call them, are the hot dog buyers who eat five pounds of hot dogs a month, wolfing down as many as [...]
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McBess is awesome!

A short while back, some friends of our were asking us about what motivates us to be “creative”. Our answer, INSPIRATION. Inspire us and the wheels start turning, the juices start flowing and the thoughts begin to tumble in our heads like snow in a blizzard. This is one of the things that has inspired us [...]
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The Muppets Bohemian Rhapsody

We love the Muppets! We only have one question. Where are the grumpy old men? What were their names?
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Renegade Rollergirls Roll Again!

One of our really fun clients is the Renegade Rollergirls of Central Oregon. You will probably never meet a group of more interesting ladies than the rough-and-tumble girls that are known as Renegades. The thing is, underneath the “my-mom’s-tougher-than-your-mom” persona, they are some of the nicest, most fun-loving people we know. It’s an honor to [...]
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Google Chrome OS explained

All this talk about Google Chrome OS. Blah, blah, blah, blah, blah. But what does it really mean? What’s the thought behind it? Here’s a video that explains Google’s next step towards world domination. If you are complete nerds like us, you can read more on Mashable, here.
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Inspirational video – Fire on the mountain

This video inspired us on two levels. First, the story and message is powerful. Second, the art direction and concept is beautiful. The planning and production of the individual elements in this video are quite amazing. We hope you enjoy it.
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Thursday animation inspiration

Enjoy. Here is more about this video, who made it, and some production info.
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Social media is not for you?

Watch this and then think again:
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The Illusion of Brand Control

9:00 AM Friday November 13, 2009 ANDREW MCAFEE You’ve probably heard by now that “your brand is no longer yours.” The assertion’s based on simple math. In the era of blogs, discussion boards, Facebook, Twitter, and other Web 2.0 tools, virtually everyone can get online and talk about your company and its offerings. As a [...]
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Art inspiration

Chris Piascik from Quarter Productions on Vimeo. You can find the artist’s web site here.
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    • Virb is the New Virb July 29, 2010
      In the Mesozoic era of social networking — that distant year of 2007 — a new community was poised to take over the web, replacing the aging and visually painful MySpace species. Virb allowed users, who joined by invitation only, to craft and customize extremely elegant and sophisticated personal profiles with all the accoutrements of online social behavior. […]
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    • More Tickets Available for Brand New Conference July 28, 2010
      Thanks to the positive response we received earlier this week and plenty of sad-faced emoticons in Twitter and our inbox of people who missed out on registration, we are definitely upgrading the capacity of the conference. The switch to the bigger auditorium means that an additional 25 student tickets and 210 regular tickets are now available for purchase. I […]
      Armin
    • Pac-10 does The Wave (and The Mountain) July 28, 2010
      I have always been amazed at both the freakish passion with which Americans love their college sports and the economical, social and logistical complexity of its athletic governing body, the NCAA. Every layer of the operation matters. Which is why something as natural as a redesign can be turned into a big media crusade when one of the more than thirty confe […]
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