AdFreak- A 'Relax' cover? Oh Red Stripe, don't do it. July 28, 2010You'd think an elder statesman like the Red Stripe Ambassador would know better than to cover Frankie Goes to Hollywood's "Relax" in his musical debut. […]Adweek Blogs
- Did this tweet merit a $70K copywriting job? July 28, 2010Saatchi & Saatchi L.A. exec Mike McKay's idea of hiring a copywriter based on a single funny tweet seemed like bad idea jeans from the get-go. […]Adweek Blogs
- Go earn that GED and trash your crappy job July 28, 2010The Ad Council makes a potent, straightforward case for getting a GED: It can help break down barriers and lead to better jobs. […]Adweek Blogs
- A 'Relax' cover? Oh Red Stripe, don't do it. July 28, 2010
- Brand New
- Virb is the New Virb July 29, 2010In the Mesozoic era of social networking — that distant year of 2007 — a new community was poised to take over the web, replacing the aging and visually painful MySpace species. Virb allowed users, who joined by invitation only, to craft and customize extremely elegant and sophisticated personal profiles with all the accoutrements of online social behavior. […]Armin
- More Tickets Available for Brand New Conference July 28, 2010Thanks to the positive response we received earlier this week and plenty of sad-faced emoticons in Twitter and our inbox of people who missed out on registration, we are definitely upgrading the capacity of the conference. The switch to the bigger auditorium means that an additional 25 student tickets and 210 regular tickets are now available for purchase. I […]Armin
- Pac-10 does The Wave (and The Mountain) July 28, 2010I have always been amazed at both the freakish passion with which Americans love their college sports and the economical, social and logistical complexity of its athletic governing body, the NCAA. Every layer of the operation matters. Which is why something as natural as a redesign can be turned into a big media crusade when one of the more than thirty confe […]Armin
- Virb is the New Virb July 29, 2010
Category Archives: Business
As Real As Real Can Be
This is one of the most touching, honest and real stories we have seen in a long time. Last Minutes with ODEN from phos pictures on Vimeo. We don’t share this only for entertainment value. There is a lesson here for marketers as well. In this age of financial challenge and competition for consumers, marketers [...]
Also posted in Creativity, Inspiration, Personal Growth Tagged Business, Communication, Creativity, Inspiration, lessons, perspective Leave a comment
Lessons of youth, passion and following your soul
Some years ago I was a creative director for the international agency known as ATTIK in their New York studio. For years and years I’d yearned for total creative freedom that so many young creatives dream of. To me, this was creative Nirvana. Many of you are familiar with the Noise series of books published [...]
Also posted in Creativity, Inspiration, Personal Growth Tagged advertising, Business, Creativity, Design, Inspiration, lessons, perspective 1 Comment
The future of “Print”?
There has been much debate on the future of “print”. As technology progresses and information is made available quicker and quicker, print will indeed have to change or die. But also, we need to look at how we define “print”. To us, print can be defined as any presentation of words or content that the [...]
Also posted in Creativity, Design, Inspiration, Strategy Tagged advertising, brand, Business, Communication, Creativity, Design, Interaction, interface, perspective, results Leave a comment
Start a Revolution
It’s really easy to make our jobs in advertising just another job. The routine goes on day-in and day-out. Briefs, ROI, turn-key, blah, blah, blah. Take a second today and try to remember why it is you got into this business to begin with. Mine began at Miami Ad School. Late nights working on a [...]
Also posted in Creativity, Inspiration, Personal Growth Tagged advertising, Business, Concept, conversation, Creativity, Inspiration, lessons, mentor, perspective Leave a comment
Tap into Your Super-Consumers
Tap into Your Super-Consumers 8:39 AM Wednesday November 25, 2009
by Eddie Yoon In any product category, roughly 10% of the consumers account for more than 50% of the profits. These super-consumers, as we call them, are the hot dog buyers who eat five pounds of hot dogs a month, wolfing down as many as [...]
Also posted in Guest Bloggers, Inspiration, Strategy Tagged Business, Communication, lessons, perspective Leave a comment
Google Chrome OS explained
All this talk about Google Chrome OS. Blah, blah, blah, blah, blah. But what does it really mean? What’s the thought behind it? Here’s a video that explains Google’s next step towards world domination. If you are complete nerds like us, you can read more on Mashable, here.
Social media is not for you?
Watch this and then think again:
Also posted in Social Media, Strategy Leave a comment
The Illusion of Brand Control
9:00 AM Friday November 13, 2009 ANDREW MCAFEE You’ve probably heard by now that “your brand is no longer yours.” The assertion’s based on simple math. In the era of blogs, discussion boards, Facebook, Twitter, and other Web 2.0 tools, virtually everyone can get online and talk about your company and its offerings. As a [...]
Strategy vs Execution
This is a great article from 2005 that holds true today. Let’s refocus our efforts and thinking to a way that truly benefits everyone. THE MARKETING COMPANY COMMUNICATIONS DISCONNECT And Why Ad Agencies Are Viewed as Laborers Rather Than Architects June 06, 2005 By A. Louis Rubin Marketing communications companies are not being given a [...]
Also posted in Creativity, Strategy Tagged advertising, Business, Communication, conversation, lessons, perspective, results Leave a comment
Selling Simplicity — Not Just Marketing It
Thursday October 29, 2009 by Ron Ashkenas Have you noticed that more and more companies are marketing “simplicity” as a reason to buy their products or services? For example, Philips Electronics advertises “Sense and simplicity” while Bank of America promotes “Clear, easy-to-understand products.” Simplicity also is the subtle message that Schwab conveys when it says [...]
Also posted in Inspiration, Strategy Tagged advertising, Business, conversation, perspective Leave a comment
Is Purpose Bigger Than Product?
By Anthony Tjan via harvardbusiness.org. I recently sat down with my BlackBerry voice recorder and Mats Lederhausen to ask him to share his philosophy of “purpose bigger than product.” Mats is a great entrepreneur and also had one of the most successful careers at McDonald’s where he was a driving force for its turnaround. He currently [...]
Also posted in Guest Bloggers, Inspiration, Strategy Tagged Business, education, Inspiration, lessons, mentor, perspective Leave a comment
I want to break up
The state of the “ADVERTISING” business. Preview: Inspiration, anyone? The trailerby geertdesager The Breakup: The plot thickens: Inspiration, anyone?by geertdesager Thought for the day: Build relationships. Not impressions.
Also posted in Inspiration, Personal Growth, Strategy Tagged advertising, Business, conversation, Interaction, perspective Leave a comment
Want to Understand Your Customers? Go Pyscho.
ANTHONY TJAN Customer research tends to be demographically-biased in its design. But it is time for us to go a little psycho on customers — psychographic, that is. When it comes to purchasing behavior, it is obvious that personalities matter. So why is it that we so often look at detailed website usage or customer [...]
Also posted in Creativity, Strategy Tagged advertising, Business, education, lessons Leave a comment
Entrepreneurs can change the world
Amen.
Also posted in Creativity, Inspiration Tagged animation, Business, Creativity, economy, Inspiration, lessons, recession Leave a comment
The Architecture of Participation
It’s time to reinvent how we do business. Never in my 18 years of being in sales and marketing have I ever seen a market like we are currently in. I think that may be a good thing. Here are some observations and recommendations for how we do business and what will work today and in [...]
Also posted in Creativity, Social Media, Strategy Tagged advertising, Business, conversation, Creativity, economy, Interaction, Participation, Social Media Leave a comment
How Artist/Leaders Do Things Differently
JOHN MAEDA & BECKY BERMONT – REDESIGNING LEADERSHIP 9:41 AM Wednesday May 6, 2009 by Becky Bermont A student once asked John, “If RISD is such a creative place, why aren’t we led with more creativity?” That comment has stuck with him. Since both he and our Provost (Chief Academic Officer) are truly artist/administrators (rather [...]
It’s All About Communication And Engagement