AdFreak- Cornell warms up to alumnus Andy Bernard March 10, 2010The Office's Andy Bernard, who often extols the merits of a Cornell education, is currently highlighted as one of several rotating features on the Cornell University School of Law's home page. […]Adweek Blogs
- Bing takes its anti-Google chaos to the U.K. March 10, 2010Microsoft and JWT find cases of "Information Overload" in Britain, their newest battleground against Google. […]Adweek Blogs
- It's not just you. That song is in every ad. March 10, 2010Temper Trap's "Sweet Disposition" is quite the popular song these days — among ad agencies, at least. […]Adweek Blogs
- Cornell warms up to alumnus Andy Bernard March 10, 2010
- Brand New
- Ubuntu's Circle of Friends Gets Smaller March 10, 2010According to our Google Analytics, 58% of your are using a Macintosh Operating System, 39% are on Windows, 1.5% are logged as using the iPhone OS, and, finally, as the subject of today's post, 0.65% of you are reading this from a Linux Operating System. (Wow, 0.01% use Playstation 3!). The Linux platform, in contrast to that of Apple's and Microsof […]Armin
- Oscarama for Logorama March 9, 2010In dozens of years of watching the Oscars I had never cared about the outcome of the Best Animated Short Film, but this year it was different as in the running was a 16-minute film done almost entirely out of, literally, thousands of logos. Created by the French collective H5, and winner of the 2009 Academy Award for Best Animated Short Film, Logorama is not […]Armin
- This Just in: History is Coming Back… Sort of March 8, 2010Before it closed down for renovations in 2009, to reopen in 2011, the Atwater Kent Museum of Philadelphia suffered from lack of exposure. A quick look at the original website reveals all you need to know about the old brand. The brutish colors and default appearance reveal a small organization without much concern for engaging the audience. Compared to the o […]Brand New
- Ubuntu's Circle of Friends Gets Smaller March 10, 2010
Category Archives: Business
Lessons of youth, passion and following your soul
Some years ago I was a creative director for the international agency known as ATTIK in their New York studio. For years and years I’d yearned for total creative freedom that so many young creatives dream of. To me, this was creative Nirvana.
Many of you are familiar with the Noise series of books published by [...]
Also posted in Creativity, Inspiration, Personal Growth Tagged advertising, Business, Creativity, Design, Inspiration, lessons, perspective 1 Comment
The future of “Print”?
There has been much debate on the future of “print”. As technology progresses and information is made available quicker and quicker, print will indeed have to change or die. But also, we need to look at how we define “print”.
To us, print can be defined as any presentation of words or content that the user [...]
Also posted in Creativity, Design, Inspiration, Strategy Tagged advertising, brand, Business, Communication, Creativity, Design, Interaction, interface, perspective, results Leave a comment
Start a Revolution
It’s really easy to make our jobs in advertising just another job.
The routine goes on day-in and day-out. Briefs, ROI, turn-key, blah, blah, blah.
Take a second today and try to remember why it is you got into this business to begin with. Mine began at Miami Ad School. Late nights working on a concept, forgetting [...]
Also posted in Creativity, Inspiration, Personal Growth Tagged advertising, Business, Concept, conversation, Creativity, Inspiration, lessons, mentor, perspective Leave a comment
Tap into Your Super-Consumers
Tap into Your Super-Consumers
8:39 AM Wednesday November 25, 2009
by Eddie Yoon
In any product category, roughly 10% of the consumers account for more than 50% of the profits. These super-consumers, as we call them, are the hot dog buyers who eat five pounds of hot dogs a month, wolfing down as many as 4 per sitting. [...]
Also posted in Guest Bloggers, Inspiration, Strategy Tagged Business, Communication, lessons, perspective Leave a comment
Google Chrome OS explained
All this talk about Google Chrome OS. Blah, blah, blah, blah, blah. But what does it really mean? What’s the thought behind it? Here’s a video that explains Google’s next step towards world domination.
If you are complete nerds like us, you can read more on Mashable, here.
Social media is not for you?
Watch this and then think again:
Also posted in Social Media, Strategy Leave a comment
The Illusion of Brand Control
9:00 AM Friday November 13, 2009
ANDREW MCAFEE
You’ve probably heard by now that “your brand is no longer yours.” The assertion’s based on simple math. In the era of blogs, discussion boards, Facebook, Twitter, and other Web 2.0 tools, virtually everyone can get online and talk about your company and its offerings. As a result, the [...]
Strategy vs Execution
This is a great article from 2005 that holds true today. Let’s refocus our efforts and thinking to a way that truly benefits everyone.
THE MARKETING COMPANY COMMUNICATIONS DISCONNECT
And Why Ad Agencies Are Viewed as Laborers Rather Than Architects
June 06, 2005
By A. Louis Rubin
Marketing communications companies are not being given a seat at their client’s strategic [...]
Also posted in Creativity, Strategy Tagged advertising, Business, Communication, conversation, lessons, perspective, results Leave a comment
Selling Simplicity — Not Just Marketing It
Thursday October 29, 2009
by Ron Ashkenas
Have you noticed that more and more companies are marketing “simplicity” as a reason to buy their products or services? For example, Philips Electronics advertises “Sense and simplicity” while Bank of America promotes “Clear, easy-to-understand products.” Simplicity also is the subtle message that Schwab conveys when it says “Talk to [...]
Also posted in Inspiration, Strategy Tagged advertising, Business, conversation, perspective Leave a comment
Is Purpose Bigger Than Product?
By Anthony Tjan via harvardbusiness.org.
I recently sat down with my BlackBerry voice recorder and Mats Lederhausen to ask him to share his philosophy of “purpose bigger than product.” Mats is a great entrepreneur and also had one of the most successful careers at McDonald’s where he was a driving force for its turnaround. He currently runs [...]
Also posted in Guest Bloggers, Inspiration, Strategy Tagged Business, education, Inspiration, lessons, mentor, perspective Leave a comment
I want to break up
The state of the “ADVERTISING” business.
Preview:
Inspiration, anyone? The trailerby geertdesager
The Breakup:
The plot thickens:
Inspiration, anyone?by geertdesager
Thought for the day:
Build relationships. Not impressions.
Also posted in Inspiration, Personal Growth, Strategy Tagged advertising, Business, conversation, Interaction, perspective Leave a comment
Want to Understand Your Customers? Go Pyscho.
ANTHONY TJAN
Customer research tends to be demographically-biased in its design. But it is time for us to go a little psycho on customers — psychographic, that is.
When it comes to purchasing behavior, it is obvious that personalities matter. So why is it that we so often look at detailed website usage or customer data along impersonal [...]
Also posted in Creativity, Strategy Tagged advertising, Business, education, lessons Leave a comment
Entrepreneurs can change the world
Amen.
Also posted in Creativity, Inspiration Tagged animation, Business, Creativity, economy, Inspiration, lessons, recession Leave a comment
The Architecture of Participation
It’s time to reinvent how we do business.
Never in my 18 years of being in sales and marketing have I ever seen a market like we are currently in. I think that may be a good thing. Here are some observations and recommendations for how we do business and what will work today and in [...]
Also posted in Creativity, Social Media, Strategy Tagged advertising, Business, conversation, Creativity, economy, Interaction, Participation, Social Media Leave a comment
How Artist/Leaders Do Things Differently
JOHN MAEDA & BECKY BERMONT – REDESIGNING LEADERSHIP
9:41 AM Wednesday May 6, 2009
by Becky Bermont
A student once asked John, “If RISD is such a creative place, why aren’t we led with more creativity?” That comment has stuck with him. Since both he and our Provost (Chief Academic Officer) are truly artist/administrators (rather than artists-turned-administrators), they [...]
Creativity as a commodity
Businesses have been trying to make creativity a commodity for years now. If only it was that easy.
Coca-Cola announced on April 27th, 2009 their intention to move toward a pay-for-performance model. P&G has been experimenting with this model for a while now. The idea in itself is nothing new and honestly is not a bad idea. [...]
Also posted in Creativity, Personal Growth Tagged advertising, Business, Creativity, perspective 2 Comments
As Real As Real Can Be