AdFreak- A 'Relax' cover? Oh Red Stripe, don't do it. July 28, 2010You'd think an elder statesman like the Red Stripe Ambassador would know better than to cover Frankie Goes to Hollywood's "Relax" in his musical debut. […]Adweek Blogs
- Did this tweet merit a $70K copywriting job? July 28, 2010Saatchi & Saatchi L.A. exec Mike McKay's idea of hiring a copywriter based on a single funny tweet seemed like bad idea jeans from the get-go. […]Adweek Blogs
- Go earn that GED and trash your crappy job July 28, 2010The Ad Council makes a potent, straightforward case for getting a GED: It can help break down barriers and lead to better jobs. […]Adweek Blogs
- A 'Relax' cover? Oh Red Stripe, don't do it. July 28, 2010
- Brand New
- Virb is the New Virb July 29, 2010In the Mesozoic era of social networking — that distant year of 2007 — a new community was poised to take over the web, replacing the aging and visually painful MySpace species. Virb allowed users, who joined by invitation only, to craft and customize extremely elegant and sophisticated personal profiles with all the accoutrements of online social behavior. […]Armin
- More Tickets Available for Brand New Conference July 28, 2010Thanks to the positive response we received earlier this week and plenty of sad-faced emoticons in Twitter and our inbox of people who missed out on registration, we are definitely upgrading the capacity of the conference. The switch to the bigger auditorium means that an additional 25 student tickets and 210 regular tickets are now available for purchase. I […]Armin
- Pac-10 does The Wave (and The Mountain) July 28, 2010I have always been amazed at both the freakish passion with which Americans love their college sports and the economical, social and logistical complexity of its athletic governing body, the NCAA. Every layer of the operation matters. Which is why something as natural as a redesign can be turned into a big media crusade when one of the more than thirty confe […]Armin
- Virb is the New Virb July 29, 2010
Category Archives: Business
“Small is the new big. Sustainable is the new growth. Trust is the new competitive advantage.”
Fear seems to be the big ruler of large organizations right now. And understandably so. But fear is paralyzing and inhibitive. Exactly what we DON’T need right now. It’s a time of change and transition, but it’s also a time of growth and creativity. Impersonal and disconnected just doesn’t work in this environment. People want [...]
Also posted in Creativity, Inspiration Tagged advertising, Business, clients, Communication, conversation, Creativity, economy, Interaction, recession, results Comments closed
Play to pay
If you ask my wife she’ll tell you that I vary between the ages of 12-15 on any given day. And I’m proud of that. As a person in the “creative industry” it’s important that I never forget to play. It’s vital that we all never lose that child-like hope and optimism for fun things. [...]
Also posted in Creativity, Personal Growth Tagged Business, Creativity, themdidit.com Leave a comment
The Beauty of Simplicity.
We just launched a new web site for Affect Strategies (www.affectstrategies.com), and we’re pretty darn proud of it. Now to be clear here, let’s talk about what we didn’t do. When we first started discussing this assignment, the original wireframe, basic structure and starting look had already been established, so there wasn’t much here for [...]
The crisis of credit visualized
Great explanation and great execution. The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo.
Failure to Communicate
Here’s an article from AdWeek and my good friend Mr. Martin Bihl. One of the smartest people I’ve ever had the pleasure of working with. Failure to Communicate -By Martin Bihl Ladies and gentlemen, what we have here is a failure to communicate. Traditionally, brands have spoken in a “monologue” form to consumers. Print ads. [...]
Go to War Against Wasted Marketing Spending
What Marines Can Teach CMOs About Success Under Fire by Casey Jones Published: December 17, 2008 Casey Jones As marketers, we jointly spend hundreds of billions of dollars communicating what we believe are critical messages to our target audiences. All of us, from entry-level brand managers to CMOs, know there is enormous waste in our industry. [...]
Surviving an economic downturn
Your business survival or success should not be based on your advertising. Yep, I said it. And that’s the business I’m in. In fact, it’s advertising that gets a lot of businesses into trouble. There is a quote that goes something like this: “The best way to put a bad company out of business is [...]
CEOs: How to Confront the Financial Crisis
BBDO’s Andrew Robertson and Others on the Challenges Facing the Industry By Michael Bush ??Published: September 22, 2008 NEW YORK (AdAge.com) — To no one’s surprise, the first topic of discussion at Advertising Week’s CNBC CEO Summit was the meltdown of the financial markets last week. “You can’t talk about the impact in general terms,” [...]
Welcome to THEM!
First off, we’d like to say that truly great creativity and thinking is what pushes our buttons. It’s not something that we really chose. It’s just kinda part of who we are. We are a non-traditional marketing agency in the sense that we don’t have a ton of committees that review and kill great ideas. [...]
Also posted in Creativity, Design Tagged advertising, Business, Communication, Creativity, Design, results, themdidit.com Leave a comment
Creativity as a commodity