AdFreak- A 'Relax' cover? Oh Red Stripe, don't do it. July 28, 2010You'd think an elder statesman like the Red Stripe Ambassador would know better than to cover Frankie Goes to Hollywood's "Relax" in his musical debut. […]Adweek Blogs
- Did this tweet merit a $70K copywriting job? July 28, 2010Saatchi & Saatchi L.A. exec Mike McKay's idea of hiring a copywriter based on a single funny tweet seemed like bad idea jeans from the get-go. […]Adweek Blogs
- Go earn that GED and trash your crappy job July 28, 2010The Ad Council makes a potent, straightforward case for getting a GED: It can help break down barriers and lead to better jobs. […]Adweek Blogs
- A 'Relax' cover? Oh Red Stripe, don't do it. July 28, 2010
- Brand New
- Virb is the New Virb July 29, 2010In the Mesozoic era of social networking — that distant year of 2007 — a new community was poised to take over the web, replacing the aging and visually painful MySpace species. Virb allowed users, who joined by invitation only, to craft and customize extremely elegant and sophisticated personal profiles with all the accoutrements of online social behavior. […]Armin
- More Tickets Available for Brand New Conference July 28, 2010Thanks to the positive response we received earlier this week and plenty of sad-faced emoticons in Twitter and our inbox of people who missed out on registration, we are definitely upgrading the capacity of the conference. The switch to the bigger auditorium means that an additional 25 student tickets and 210 regular tickets are now available for purchase. I […]Armin
- Pac-10 does The Wave (and The Mountain) July 28, 2010I have always been amazed at both the freakish passion with which Americans love their college sports and the economical, social and logistical complexity of its athletic governing body, the NCAA. Every layer of the operation matters. Which is why something as natural as a redesign can be turned into a big media crusade when one of the more than thirty confe […]Armin
- Virb is the New Virb July 29, 2010
Category Archives: Guest Bloggers
The Illusion of Brand Control
9:00 AM Friday November 13, 2009 ANDREW MCAFEE You’ve probably heard by now that “your brand is no longer yours.” The assertion’s based on simple math. In the era of blogs, discussion boards, Facebook, Twitter, and other Web 2.0 tools, virtually everyone can get online and talk about your company and its offerings. As a [...]
Is Purpose Bigger Than Product?
By Anthony Tjan via harvardbusiness.org. I recently sat down with my BlackBerry voice recorder and Mats Lederhausen to ask him to share his philosophy of “purpose bigger than product.” Mats is a great entrepreneur and also had one of the most successful careers at McDonald’s where he was a driving force for its turnaround. He currently [...]
Also posted in Business, Inspiration, Strategy Tagged Business, education, Inspiration, lessons, mentor, perspective Leave a comment
Is improv the key to innovative teams?
According to Webster’s Dictionary the word improvise means “to compose, recite, play, or sing extemporaneously; to make, invent, or arrange offhand; to make or fabricate out of what is conveniently on hand“. I actually prefer the definition of improvisation that Wikipedia provides though. According to Wikipedia, improvisation is “the practice of acting and reacting, of [...]
Also posted in Creativity, Personal Growth Tagged Creativity, Inspiration, perspective Leave a comment
Failure to Communicate
Here’s an article from AdWeek and my good friend Mr. Martin Bihl. One of the smartest people I’ve ever had the pleasure of working with. Failure to Communicate -By Martin Bihl Ladies and gentlemen, what we have here is a failure to communicate. Traditionally, brands have spoken in a “monologue” form to consumers. Print ads. [...]
Notice Me: Cutting Through the Marketing Clutter
Words of wisdom from the Wall Street Journal It’s hard to cut through the clutter. Even as customers are constantly bombarded with advertising messages, they are getting progressively better at tuning out the endless stream of come-ons. Companies then typically up the ante and try to out-shout their competitors to draw attention. All of which [...]
CEOs: How to Confront the Financial Crisis
BBDO’s Andrew Robertson and Others on the Challenges Facing the Industry By Michael Bush ??Published: September 22, 2008 NEW YORK (AdAge.com) — To no one’s surprise, the first topic of discussion at Advertising Week’s CNBC CEO Summit was the meltdown of the financial markets last week. “You can’t talk about the impact in general terms,” [...]
Tap into Your Super-Consumers