AdFreak- A 'Relax' cover? Oh Red Stripe, don't do it. July 28, 2010You'd think an elder statesman like the Red Stripe Ambassador would know better than to cover Frankie Goes to Hollywood's "Relax" in his musical debut. […]Adweek Blogs
- Did this tweet merit a $70K copywriting job? July 28, 2010Saatchi & Saatchi L.A. exec Mike McKay's idea of hiring a copywriter based on a single funny tweet seemed like bad idea jeans from the get-go. […]Adweek Blogs
- Go earn that GED and trash your crappy job July 28, 2010The Ad Council makes a potent, straightforward case for getting a GED: It can help break down barriers and lead to better jobs. […]Adweek Blogs
- A 'Relax' cover? Oh Red Stripe, don't do it. July 28, 2010
- Brand New
- Virb is the New Virb July 29, 2010In the Mesozoic era of social networking — that distant year of 2007 — a new community was poised to take over the web, replacing the aging and visually painful MySpace species. Virb allowed users, who joined by invitation only, to craft and customize extremely elegant and sophisticated personal profiles with all the accoutrements of online social behavior. […]Armin
- More Tickets Available for Brand New Conference July 28, 2010Thanks to the positive response we received earlier this week and plenty of sad-faced emoticons in Twitter and our inbox of people who missed out on registration, we are definitely upgrading the capacity of the conference. The switch to the bigger auditorium means that an additional 25 student tickets and 210 regular tickets are now available for purchase. I […]Armin
- Pac-10 does The Wave (and The Mountain) July 28, 2010I have always been amazed at both the freakish passion with which Americans love their college sports and the economical, social and logistical complexity of its athletic governing body, the NCAA. Every layer of the operation matters. Which is why something as natural as a redesign can be turned into a big media crusade when one of the more than thirty confe […]Armin
- Virb is the New Virb July 29, 2010
Category Archives: Inspiration
I’m on a horse
This is one of the best TV ads we have seen in a long time. Here is a video about its creators and how it was made. Enjoy. Look at me. Look at him.
Also posted in Creativity Tagged advertising, Cinematography, Concept, Creativity, Inspiration Leave a comment
The art of movement and timing
This has to be one of the most tedious, well planned and interesting videos we’ve seen in a long time. Kudos. Here is the story of the build and the shoot.
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New York State of Mind
This link was posted by our friend Jim Hord. It is a beautiful take on New York City and made us really miss the energy, the life and the inspiration of one of the greatest cities in the world. Watch and enjoy. Go full-screen for the best experience. The Sandpit from Sam O'Hare on Vimeo.
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As Real As Real Can Be
This is one of the most touching, honest and real stories we have seen in a long time. Last Minutes with ODEN from phos pictures on Vimeo. We don’t share this only for entertainment value. There is a lesson here for marketers as well. In this age of financial challenge and competition for consumers, marketers [...]
Also posted in Business, Creativity, Personal Growth Tagged Business, Communication, Creativity, Inspiration, lessons, perspective Leave a comment
Lessons of youth, passion and following your soul
Some years ago I was a creative director for the international agency known as ATTIK in their New York studio. For years and years I’d yearned for total creative freedom that so many young creatives dream of. To me, this was creative Nirvana. Many of you are familiar with the Noise series of books published [...]
Also posted in Business, Creativity, Personal Growth Tagged advertising, Business, Creativity, Design, Inspiration, lessons, perspective 1 Comment
The future of “Print”?
There has been much debate on the future of “print”. As technology progresses and information is made available quicker and quicker, print will indeed have to change or die. But also, we need to look at how we define “print”. To us, print can be defined as any presentation of words or content that the [...]
Also posted in Business, Creativity, Design, Strategy Tagged advertising, brand, Business, Communication, Creativity, Design, Interaction, interface, perspective, results Leave a comment
Start a Revolution
It’s really easy to make our jobs in advertising just another job. The routine goes on day-in and day-out. Briefs, ROI, turn-key, blah, blah, blah. Take a second today and try to remember why it is you got into this business to begin with. Mine began at Miami Ad School. Late nights working on a [...]
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Tap into Your Super-Consumers
Tap into Your Super-Consumers 8:39 AM Wednesday November 25, 2009
by Eddie Yoon In any product category, roughly 10% of the consumers account for more than 50% of the profits. These super-consumers, as we call them, are the hot dog buyers who eat five pounds of hot dogs a month, wolfing down as many as [...]
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McBess is awesome!
A short while back, some friends of our were asking us about what motivates us to be “creative”. Our answer, INSPIRATION. Inspire us and the wheels start turning, the juices start flowing and the thoughts begin to tumble in our heads like snow in a blizzard. This is one of the things that has inspired us [...]
Also posted in Creativity, Design, Music Tagged animation, Cinematography, Concept, Creativity, Music, perspective Leave a comment
Inspirational video – Fire on the mountain
This video inspired us on two levels. First, the story and message is powerful. Second, the art direction and concept is beautiful. The planning and production of the individual elements in this video are quite amazing. We hope you enjoy it.
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Thursday animation inspiration
Enjoy. Here is more about this video, who made it, and some production info.
Art inspiration
Chris Piascik from Quarter Productions on Vimeo. You can find the artist’s web site here.
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Fantastic animation from Emmanuelle Walker
Après la Pluie ©2008Gobelins from Emmanuelle Walker on Vimeo.
Selling Simplicity — Not Just Marketing It
Thursday October 29, 2009 by Ron Ashkenas Have you noticed that more and more companies are marketing “simplicity” as a reason to buy their products or services? For example, Philips Electronics advertises “Sense and simplicity” while Bank of America promotes “Clear, easy-to-understand products.” Simplicity also is the subtle message that Schwab conveys when it says [...]
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Is Purpose Bigger Than Product?
By Anthony Tjan via harvardbusiness.org. I recently sat down with my BlackBerry voice recorder and Mats Lederhausen to ask him to share his philosophy of “purpose bigger than product.” Mats is a great entrepreneur and also had one of the most successful careers at McDonald’s where he was a driving force for its turnaround. He currently [...]
Also posted in Business, Guest Bloggers, Strategy Tagged Business, education, Inspiration, lessons, mentor, perspective Leave a comment
It’s All About Communication And Engagement