AdFreak- Are Ranjit and Chad endearing or offensive? March 11, 2010exas-based Metro PCS continues to roll out its "Tech and Talk with Ranjit and Chad" campaign, despite complaints that the ads are offensive to the Indian community. […]Adweek Blogs
- Dating site takes a stand on cops and taxes. March 11, 2010Chemistry.com, which has previously positioned itself as a gay-friendly alternative to eHarmony, is now promoting a politically themed Romance Plan for America. […]Adweek Blogs
- Cornell warms up to alumnus Andy Bernard March 10, 2010The Office's Andy Bernard, who often extols the merits of a Cornell education, is currently highlighted as one of several rotating features on the Cornell University School of Law's home page. […]Adweek Blogs
- Are Ranjit and Chad endearing or offensive? March 11, 2010
- Brand New
- McCain, Lesson Learned March 11, 2010If there is anyone that learned the branding lesson imparted by the Obama ’08 Campaign, it was John McCain. During the Presidential race there was simply nothing the McCain identity could do to help his chances, especially not Optima, not even at its boldest. Not long after the loss, McCain announced in November of 2008 that he would be running for re- […]Armin
- Ubuntu's Circle of Friends Gets Smaller March 10, 2010According to our Google Analytics, 58% of your are using a Macintosh Operating System, 39% are on Windows, 1.5% are logged as using the iPhone OS, and, finally, as the subject of today's post, 0.65% of you are reading this from a Linux Operating System. (Wow, 0.01% use Playstation 3!). The Linux platform, in contrast to that of Apple's and Microsof […]Armin
- Oscarama for Logorama March 9, 2010In dozens of years of watching the Oscars I had never cared about the outcome of the Best Animated Short Film, but this year it was different as in the running was a 16-minute film done almost entirely out of, literally, thousands of logos. Created by the French collective H5, and winner of the 2009 Academy Award for Best Animated Short Film, Logorama is not […]Armin
- McCain, Lesson Learned March 11, 2010
Category Archives: Strategy
Tap into Your Super-Consumers
Tap into Your Super-Consumers
8:39 AM Wednesday November 25, 2009
by Eddie Yoon
In any product category, roughly 10% of the consumers account for more than 50% of the profits. These super-consumers, as we call them, are the hot dog buyers who eat five pounds of hot dogs a month, wolfing down as many as 4 per sitting. [...]
Also posted in Business, Guest Bloggers, Inspiration Tagged Business, Communication, lessons, perspective Leave a comment
Social media is not for you?
Watch this and then think again:
Also posted in Business, Social Media Leave a comment
The Illusion of Brand Control
9:00 AM Friday November 13, 2009
ANDREW MCAFEE
You’ve probably heard by now that “your brand is no longer yours.” The assertion’s based on simple math. In the era of blogs, discussion boards, Facebook, Twitter, and other Web 2.0 tools, virtually everyone can get online and talk about your company and its offerings. As a result, the [...]
Strategy vs Execution
This is a great article from 2005 that holds true today. Let’s refocus our efforts and thinking to a way that truly benefits everyone.
THE MARKETING COMPANY COMMUNICATIONS DISCONNECT
And Why Ad Agencies Are Viewed as Laborers Rather Than Architects
June 06, 2005
By A. Louis Rubin
Marketing communications companies are not being given a seat at their client’s strategic [...]
Also posted in Business, Creativity Tagged advertising, Business, Communication, conversation, lessons, perspective, results Leave a comment
Selling Simplicity — Not Just Marketing It
Thursday October 29, 2009
by Ron Ashkenas
Have you noticed that more and more companies are marketing “simplicity” as a reason to buy their products or services? For example, Philips Electronics advertises “Sense and simplicity” while Bank of America promotes “Clear, easy-to-understand products.” Simplicity also is the subtle message that Schwab conveys when it says “Talk to [...]
Also posted in Business, Inspiration Tagged advertising, Business, conversation, perspective Leave a comment
Is Purpose Bigger Than Product?
By Anthony Tjan via harvardbusiness.org.
I recently sat down with my BlackBerry voice recorder and Mats Lederhausen to ask him to share his philosophy of “purpose bigger than product.” Mats is a great entrepreneur and also had one of the most successful careers at McDonald’s where he was a driving force for its turnaround. He currently runs [...]
Also posted in Business, Guest Bloggers, Inspiration Tagged Business, education, Inspiration, lessons, mentor, perspective Leave a comment
I want to break up
The state of the “ADVERTISING” business.
Preview:
Inspiration, anyone? The trailerby geertdesager
The Breakup:
The plot thickens:
Inspiration, anyone?by geertdesager
Thought for the day:
Build relationships. Not impressions.
Also posted in Business, Inspiration, Personal Growth Tagged advertising, Business, conversation, Interaction, perspective Leave a comment
Want to Understand Your Customers? Go Pyscho.
ANTHONY TJAN
Customer research tends to be demographically-biased in its design. But it is time for us to go a little psycho on customers — psychographic, that is.
When it comes to purchasing behavior, it is obvious that personalities matter. So why is it that we so often look at detailed website usage or customer data along impersonal [...]
Also posted in Business, Creativity Tagged advertising, Business, education, lessons Leave a comment
The Architecture of Participation
It’s time to reinvent how we do business.
Never in my 18 years of being in sales and marketing have I ever seen a market like we are currently in. I think that may be a good thing. Here are some observations and recommendations for how we do business and what will work today and in [...]
Also posted in Business, Creativity, Social Media Tagged advertising, Business, conversation, Creativity, economy, Interaction, Participation, Social Media Leave a comment
The future of “Print”?