AdFreak- Cornell warms up to alumnus Andy Bernard March 10, 2010The Office's Andy Bernard, who often extols the merits of a Cornell education, is currently highlighted as one of several rotating features on the Cornell University School of Law's home page. […]Adweek Blogs
- Bing takes its anti-Google chaos to the U.K. March 10, 2010Microsoft and JWT find cases of "Information Overload" in Britain, their newest battleground against Google. […]Adweek Blogs
- It's not just you. That song is in every ad. March 10, 2010Temper Trap's "Sweet Disposition" is quite the popular song these days — among ad agencies, at least. […]Adweek Blogs
- Cornell warms up to alumnus Andy Bernard March 10, 2010
- Brand New
- Ubuntu's Circle of Friends Gets Smaller March 10, 2010According to our Google Analytics, 58% of your are using a Macintosh Operating System, 39% are on Windows, 1.5% are logged as using the iPhone OS, and, finally, as the subject of today's post, 0.65% of you are reading this from a Linux Operating System. (Wow, 0.01% use Playstation 3!). The Linux platform, in contrast to that of Apple's and Microsof […]Armin
- Oscarama for Logorama March 9, 2010In dozens of years of watching the Oscars I had never cared about the outcome of the Best Animated Short Film, but this year it was different as in the running was a 16-minute film done almost entirely out of, literally, thousands of logos. Created by the French collective H5, and winner of the 2009 Academy Award for Best Animated Short Film, Logorama is not […]Armin
- This Just in: History is Coming Back… Sort of March 8, 2010Before it closed down for renovations in 2009, to reopen in 2011, the Atwater Kent Museum of Philadelphia suffered from lack of exposure. A quick look at the original website reveals all you need to know about the old brand. The brutish colors and default appearance reveal a small organization without much concern for engaging the audience. Compared to the o […]Brand New
- Ubuntu's Circle of Friends Gets Smaller March 10, 2010
Tag Archives: advertising
The future of “Print”?
There has been much debate on the future of “print”. As technology progresses and information is made available quicker and quicker, print will indeed have to change or die. But also, we need to look at how we define “print”.
To us, print can be defined as any presentation of words or content that the user [...]
Posted in Business, Creativity, Design, Inspiration, Strategy Also tagged brand, Business, Communication, Creativity, Design, Interaction, interface, perspective, results Leave a comment
Start a Revolution
It’s really easy to make our jobs in advertising just another job.
The routine goes on day-in and day-out. Briefs, ROI, turn-key, blah, blah, blah.
Take a second today and try to remember why it is you got into this business to begin with. Mine began at Miami Ad School. Late nights working on a concept, forgetting [...]
Posted in Business, Creativity, Inspiration, Personal Growth Also tagged Business, Concept, conversation, Creativity, Inspiration, lessons, mentor, perspective Leave a comment
Renegade Rollergirls Roll Again!
One of our really fun clients is the Renegade Rollergirls of Central Oregon. You will probably never meet a group of more interesting ladies than the rough-and-tumble girls that are known as Renegades. The thing is, underneath the “my-mom’s-tougher-than-your-mom” persona, they are some of the nicest, most fun-loving people we know. It’s an honor to [...]
Posted in Creativity, Design Also tagged clients, Creativity, poster, Renegade Rollergirls 1 Comment
Strategy vs Execution
This is a great article from 2005 that holds true today. Let’s refocus our efforts and thinking to a way that truly benefits everyone.
THE MARKETING COMPANY COMMUNICATIONS DISCONNECT
And Why Ad Agencies Are Viewed as Laborers Rather Than Architects
June 06, 2005
By A. Louis Rubin
Marketing communications companies are not being given a seat at their client’s strategic [...]
Posted in Business, Creativity, Strategy Also tagged Business, Communication, conversation, lessons, perspective, results Leave a comment
Selling Simplicity — Not Just Marketing It
Thursday October 29, 2009
by Ron Ashkenas
Have you noticed that more and more companies are marketing “simplicity” as a reason to buy their products or services? For example, Philips Electronics advertises “Sense and simplicity” while Bank of America promotes “Clear, easy-to-understand products.” Simplicity also is the subtle message that Schwab conveys when it says “Talk to [...]
Posted in Business, Inspiration, Strategy Also tagged Business, conversation, perspective Leave a comment
I want to break up
The state of the “ADVERTISING” business.
Preview:
Inspiration, anyone? The trailerby geertdesager
The Breakup:
The plot thickens:
Inspiration, anyone?by geertdesager
Thought for the day:
Build relationships. Not impressions.
Posted in Business, Inspiration, Personal Growth, Strategy Also tagged Business, conversation, Interaction, perspective Leave a comment
Evian babies get down!
Here we go again. Are babies, bunnies and cute baby chickens going to work forever?
Powerful. Disturbing. Effective.
From DDB Poland.
Want to Understand Your Customers? Go Pyscho.
ANTHONY TJAN
Customer research tends to be demographically-biased in its design. But it is time for us to go a little psycho on customers — psychographic, that is.
When it comes to purchasing behavior, it is obvious that personalities matter. So why is it that we so often look at detailed website usage or customer data along impersonal [...]
Find the Unexpected
Here’s a creative challenge for you. Find the unexpected. That was the challenge posed to Seattle agency WongDoody for the Seattle International Film festival. Many agencies might stumble on this one but WongDoody pulled out some great ideas. Kudos WongDoody, we’re fans.
The Architecture of Participation
It’s time to reinvent how we do business.
Never in my 18 years of being in sales and marketing have I ever seen a market like we are currently in. I think that may be a good thing. Here are some observations and recommendations for how we do business and what will work today and in [...]
Posted in Business, Creativity, Social Media, Strategy Also tagged Business, conversation, Creativity, economy, Interaction, Participation, Social Media Leave a comment
Creativity as a commodity
Businesses have been trying to make creativity a commodity for years now. If only it was that easy.
Coca-Cola announced on April 27th, 2009 their intention to move toward a pay-for-performance model. P&G has been experimenting with this model for a while now. The idea in itself is nothing new and honestly is not a bad idea. [...]
Posted in Business, Creativity, Personal Growth Also tagged Business, Creativity, perspective 2 Comments
“Small is the new big. Sustainable is the new growth. Trust is the new competitive advantage.”
Fear seems to be the big ruler of large organizations right now. And understandably so. But fear is paralyzing and inhibitive. Exactly what we DON’T need right now. It’s a time of change and transition, but it’s also a time of growth and creativity.
Impersonal and disconnected just doesn’t work in this environment. People want to [...]
Posted in Business, Creativity, Inspiration Also tagged Business, clients, Communication, conversation, Creativity, economy, Interaction, recession, results Comments closed
Lessons of youth, passion and following your soul