AdFreak- A 'Relax' cover? Oh Red Stripe, don't do it. July 28, 2010You'd think an elder statesman like the Red Stripe Ambassador would know better than to cover Frankie Goes to Hollywood's "Relax" in his musical debut. […]Adweek Blogs
- Did this tweet merit a $70K copywriting job? July 28, 2010Saatchi & Saatchi L.A. exec Mike McKay's idea of hiring a copywriter based on a single funny tweet seemed like bad idea jeans from the get-go. […]Adweek Blogs
- Go earn that GED and trash your crappy job July 28, 2010The Ad Council makes a potent, straightforward case for getting a GED: It can help break down barriers and lead to better jobs. […]Adweek Blogs
- A 'Relax' cover? Oh Red Stripe, don't do it. July 28, 2010
- Brand New
- Virb is the New Virb July 29, 2010In the Mesozoic era of social networking — that distant year of 2007 — a new community was poised to take over the web, replacing the aging and visually painful MySpace species. Virb allowed users, who joined by invitation only, to craft and customize extremely elegant and sophisticated personal profiles with all the accoutrements of online social behavior. […]Armin
- More Tickets Available for Brand New Conference July 28, 2010Thanks to the positive response we received earlier this week and plenty of sad-faced emoticons in Twitter and our inbox of people who missed out on registration, we are definitely upgrading the capacity of the conference. The switch to the bigger auditorium means that an additional 25 student tickets and 210 regular tickets are now available for purchase. I […]Armin
- Pac-10 does The Wave (and The Mountain) July 28, 2010I have always been amazed at both the freakish passion with which Americans love their college sports and the economical, social and logistical complexity of its athletic governing body, the NCAA. Every layer of the operation matters. Which is why something as natural as a redesign can be turned into a big media crusade when one of the more than thirty confe […]Armin
- Virb is the New Virb July 29, 2010
Tag Archives: advertising
Lessons of youth, passion and following your soul
Some years ago I was a creative director for the international agency known as ATTIK in their New York studio. For years and years I’d yearned for total creative freedom that so many young creatives dream of. To me, this was creative Nirvana. Many of you are familiar with the Noise series of books published [...]
Posted in Business, Creativity, Inspiration, Personal Growth Also tagged Business, Creativity, Design, Inspiration, lessons, perspective 1 Comment
The future of “Print”?
There has been much debate on the future of “print”. As technology progresses and information is made available quicker and quicker, print will indeed have to change or die. But also, we need to look at how we define “print”. To us, print can be defined as any presentation of words or content that the [...]
Posted in Business, Creativity, Design, Inspiration, Strategy Also tagged brand, Business, Communication, Creativity, Design, Interaction, interface, perspective, results Leave a comment
Start a Revolution
It’s really easy to make our jobs in advertising just another job. The routine goes on day-in and day-out. Briefs, ROI, turn-key, blah, blah, blah. Take a second today and try to remember why it is you got into this business to begin with. Mine began at Miami Ad School. Late nights working on a [...]
Posted in Business, Creativity, Inspiration, Personal Growth Also tagged Business, Concept, conversation, Creativity, Inspiration, lessons, mentor, perspective Leave a comment
Renegade Rollergirls Roll Again!
One of our really fun clients is the Renegade Rollergirls of Central Oregon. You will probably never meet a group of more interesting ladies than the rough-and-tumble girls that are known as Renegades. The thing is, underneath the “my-mom’s-tougher-than-your-mom” persona, they are some of the nicest, most fun-loving people we know. It’s an honor to [...]
Posted in Creativity, Design Also tagged clients, Creativity, poster, Renegade Rollergirls 1 Comment
Strategy vs Execution
This is a great article from 2005 that holds true today. Let’s refocus our efforts and thinking to a way that truly benefits everyone. THE MARKETING COMPANY COMMUNICATIONS DISCONNECT And Why Ad Agencies Are Viewed as Laborers Rather Than Architects June 06, 2005 By A. Louis Rubin Marketing communications companies are not being given a [...]
Posted in Business, Creativity, Strategy Also tagged Business, Communication, conversation, lessons, perspective, results Leave a comment
Selling Simplicity — Not Just Marketing It
Thursday October 29, 2009 by Ron Ashkenas Have you noticed that more and more companies are marketing “simplicity” as a reason to buy their products or services? For example, Philips Electronics advertises “Sense and simplicity” while Bank of America promotes “Clear, easy-to-understand products.” Simplicity also is the subtle message that Schwab conveys when it says [...]
Posted in Business, Inspiration, Strategy Also tagged Business, conversation, perspective Leave a comment
I want to break up
The state of the “ADVERTISING” business. Preview: Inspiration, anyone? The trailerby geertdesager The Breakup: The plot thickens: Inspiration, anyone?by geertdesager Thought for the day: Build relationships. Not impressions.
Posted in Business, Inspiration, Personal Growth, Strategy Also tagged Business, conversation, Interaction, perspective Leave a comment
Evian babies get down!
Here we go again. Are babies, bunnies and cute baby chickens going to work forever?
Powerful. Disturbing. Effective.
From DDB Poland.
Want to Understand Your Customers? Go Pyscho.
ANTHONY TJAN Customer research tends to be demographically-biased in its design. But it is time for us to go a little psycho on customers — psychographic, that is. When it comes to purchasing behavior, it is obvious that personalities matter. So why is it that we so often look at detailed website usage or customer [...]
Find the Unexpected
Here’s a creative challenge for you. Find the unexpected. That was the challenge posed to Seattle agency WongDoody for the Seattle International Film festival. Many agencies might stumble on this one but WongDoody pulled out some great ideas. Kudos WongDoody, we’re fans.
The Architecture of Participation
It’s time to reinvent how we do business. Never in my 18 years of being in sales and marketing have I ever seen a market like we are currently in. I think that may be a good thing. Here are some observations and recommendations for how we do business and what will work today and in [...]
Posted in Business, Creativity, Social Media, Strategy Also tagged Business, conversation, Creativity, economy, Interaction, Participation, Social Media Leave a comment
Creativity as a commodity
Businesses have been trying to make creativity a commodity for years now. If only it was that easy. Coca-Cola announced on April 27th, 2009 their intention to move toward a pay-for-performance model. P&G has been experimenting with this model for a while now. The idea in itself is nothing new and honestly is not a [...]
Posted in Business, Creativity, Personal Growth Also tagged Business, Creativity, perspective 2 Comments
I’m on a horse