Tag Archives: brand

The future of “Print”?

By THEM! | Published: December 17, 2009
There has been much debate on the future of “print”. As technology progresses and information is made available quicker and quicker, print will indeed have to change or die. But also, we need to look at how we define “print”. To us, print can be defined as any presentation of words or content that the [...]
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The Illusion of Brand Control

By THEM! | Published: November 13, 2009
9:00 AM Friday November 13, 2009 ANDREW MCAFEE You’ve probably heard by now that “your brand is no longer yours.” The assertion’s based on simple math. In the era of blogs, discussion boards, Facebook, Twitter, and other Web 2.0 tools, virtually everyone can get online and talk about your company and its offerings. As a [...]
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Surviving an economic downturn

By THEM! | Published: December 5, 2008
Your business survival or success should not be based on your advertising. Yep, I said it. And that’s the business I’m in. In fact, it’s advertising that gets a lot of businesses into trouble. There is a quote that goes something like this: “The best way to put a bad company out of business is [...]
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    • Virb is the New Virb July 29, 2010
      In the Mesozoic era of social networking — that distant year of 2007 — a new community was poised to take over the web, replacing the aging and visually painful MySpace species. Virb allowed users, who joined by invitation only, to craft and customize extremely elegant and sophisticated personal profiles with all the accoutrements of online social behavior. […]
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    • More Tickets Available for Brand New Conference July 28, 2010
      Thanks to the positive response we received earlier this week and plenty of sad-faced emoticons in Twitter and our inbox of people who missed out on registration, we are definitely upgrading the capacity of the conference. The switch to the bigger auditorium means that an additional 25 student tickets and 210 regular tickets are now available for purchase. I […]
      Armin
    • Pac-10 does The Wave (and The Mountain) July 28, 2010
      I have always been amazed at both the freakish passion with which Americans love their college sports and the economical, social and logistical complexity of its athletic governing body, the NCAA. Every layer of the operation matters. Which is why something as natural as a redesign can be turned into a big media crusade when one of the more than thirty confe […]
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