Tag Archives: brand

The future of “Print”?

By THEM! | Published: December 17, 2009
There has been much debate on the future of “print”. As technology progresses and infor­mation is made available quicker and quicker, print will indeed have to change or die. But also, we need to look at how we define “print”. To us, print can be defined as any presen­tation of words or content that the user [...]
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The Illusion of Brand Control

By THEM! | Published: November 13, 2009
9:00 AM Friday November 13, 2009 ANDREW MCAFEE You’ve probably heard by now that “your brand is no longer yours.” The assertion’s based on simple math. In the era of blogs, discussion boards, Facebook, Twitter, and other Web 2.0 tools, virtually everyone can get online and talk about your company and its offerings. As a result, the [...]
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Surviving an economic downturn

By THEM! | Published: December 5, 2008
Your business survival or success should not be based on your adver­tising. Yep, I said it. And that’s the business I’m in. In fact, it’s adver­tising that gets a lot of businesses into trouble. There is a quote that goes something like this: “The best way to put a bad company out of business is good [...]
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    • Ubuntu's Circle of Friends Gets Smaller March 10, 2010
      According to our Google Analytics, 58% of your are using a Macintosh Operating System, 39% are on Windows, 1.5% are logged as using the iPhone OS, and, finally, as the subject of today's post, 0.65% of you are reading this from a Linux Operating System. (Wow, 0.01% use Playstation 3!). The Linux platform, in contrast to that of Apple's and Microsof […]
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    • Oscarama for Logorama March 9, 2010
      In dozens of years of watching the Oscars I had never cared about the outcome of the Best Animated Short Film, but this year it was different as in the running was a 16-minute film done almost entirely out of, literally, thousands of logos. Created by the French collective H5, and winner of the 2009 Academy Award for Best Animated Short Film, Logorama is not […]
      Armin
    • This Just in: History is Coming Back… Sort of March 8, 2010
      Before it closed down for renovations in 2009, to reopen in 2011, the Atwater Kent Museum of Philadelphia suffered from lack of exposure. A quick look at the original website reveals all you need to know about the old brand. The brutish colors and default appearance reveal a small organization without much concern for engaging the audience. Compared to the o […]
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