AdFreak- Cornell warms up to alumnus Andy Bernard March 10, 2010The Office's Andy Bernard, who often extols the merits of a Cornell education, is currently highlighted as one of several rotating features on the Cornell University School of Law's home page. […]Adweek Blogs
- It's not just you. That song is in every ad. March 10, 2010Temper Trap's "Sweet Disposition" is quite the popular song these days — among ad agencies, at least. […]Adweek Blogs
- Give blood, even if it kills Spain's vampires March 10, 2010A new TNT Spain spot features a vampire theme in an effort to get young people to donate blood, but the premise doesn't quite add up. […]Adweek Blogs
- Cornell warms up to alumnus Andy Bernard March 10, 2010
- Brand New
- Ubuntu's Circle of Friends Gets Smaller March 10, 2010According to our Google Analytics, 58% of your are using a Macintosh Operating System, 39% are on Windows, 1.5% are logged as using the iPhone OS, and, finally, as the subject of today's post, 0.65% of you are reading this from a Linux Operating System. (Wow, 0.01% use Playstation 3!). The Linux platform, in contrast to that of Apple's and Microsof […]Armin
- Oscarama for Logorama March 9, 2010In dozens of years of watching the Oscars I had never cared about the outcome of the Best Animated Short Film, but this year it was different as in the running was a 16-minute film done almost entirely out of, literally, thousands of logos. Created by the French collective H5, and winner of the 2009 Academy Award for Best Animated Short Film, Logorama is not […]Armin
- This Just in: History is Coming Back… Sort of March 8, 2010Before it closed down for renovations in 2009, to reopen in 2011, the Atwater Kent Museum of Philadelphia suffered from lack of exposure. A quick look at the original website reveals all you need to know about the old brand. The brutish colors and default appearance reveal a small organization without much concern for engaging the audience. Compared to the o […]Brand New
- Ubuntu's Circle of Friends Gets Smaller March 10, 2010
Tag Archives: Communication
The future of “Print”?
There has been much debate on the future of “print”. As technology progresses and information is made available quicker and quicker, print will indeed have to change or die. But also, we need to look at how we define “print”.
To us, print can be defined as any presentation of words or content that the user [...]
Posted in Business, Creativity, Design, Inspiration, Strategy Also tagged advertising, brand, Business, Creativity, Design, Interaction, interface, perspective, results Leave a comment
Tap into Your Super-Consumers
Tap into Your Super-Consumers
8:39 AM Wednesday November 25, 2009
by Eddie Yoon
In any product category, roughly 10% of the consumers account for more than 50% of the profits. These super-consumers, as we call them, are the hot dog buyers who eat five pounds of hot dogs a month, wolfing down as many as 4 per sitting. [...]
Posted in Business, Guest Bloggers, Inspiration, Strategy Also tagged Business, lessons, perspective Leave a comment
Strategy vs Execution
This is a great article from 2005 that holds true today. Let’s refocus our efforts and thinking to a way that truly benefits everyone.
THE MARKETING COMPANY COMMUNICATIONS DISCONNECT
And Why Ad Agencies Are Viewed as Laborers Rather Than Architects
June 06, 2005
By A. Louis Rubin
Marketing communications companies are not being given a seat at their client’s strategic [...]
Posted in Business, Creativity, Strategy Also tagged advertising, Business, conversation, lessons, perspective, results Leave a comment
Our list of useful “Social Media” resources.
With all of the “information” about Social Media running rampant out there we’ve decided to start an ongoing list of Social Media references and links that we’ve found useful. Feel free to send yours over!
General Social Media:
10 Tools of the Social Media Swiss Army Knife
How to Monitor Your Social Media Presence in 10 Minutes a Day
Build a social media plan [...]
“Small is the new big. Sustainable is the new growth. Trust is the new competitive advantage.”
Fear seems to be the big ruler of large organizations right now. And understandably so. But fear is paralyzing and inhibitive. Exactly what we DON’T need right now. It’s a time of change and transition, but it’s also a time of growth and creativity.
Impersonal and disconnected just doesn’t work in this environment. People want to [...]
Posted in Business, Creativity, Inspiration Also tagged advertising, Business, clients, conversation, Creativity, economy, Interaction, recession, results Comments closed
Social media is not rocket science
“Social media” can be defined a lot of different ways. Does it have to be on-line? Nope. It’s simply a way of socializing with people. The “media” in this case is a simple 8.5“x11” piece of paper. But it’s effective. So that’s the lesson in this short to us business folk. It doesn’t have to [...]
Posted in Creativity, Inspiration, Social Media Also tagged conversation, Inspiration, Interaction, Social Media, themdidit.com Leave a comment
Failure to Communicate
Here’s an article from AdWeek and my good friend Mr. Martin Bihl. One of the smartest people I’ve ever had the pleasure of working with.
Failure to Communicate
–By Martin Bihl
Ladies and gentlemen, what we have here is a failure to communicate.
Traditionally, brands have spoken in a “monologue” form to consumers. Print ads. TV commercials. Billboards. They [...]
Welcome to THEM!
First off, we’d like to say that truly great creativity and thinking is what pushes our buttons. It’s not something that we really chose. It’s just kinda part of who we are.
We are a non-traditional marketing agency in the sense that we don’t have a ton of committees that review and kill great ideas. We don’t [...]
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As Real As Real Can Be