AdFreak- A 'Relax' cover? Oh Red Stripe, don't do it. July 28, 2010You'd think an elder statesman like the Red Stripe Ambassador would know better than to cover Frankie Goes to Hollywood's "Relax" in his musical debut. […]Adweek Blogs
- Did this tweet merit a $70K copywriting job? July 28, 2010Saatchi & Saatchi L.A. exec Mike McKay's idea of hiring a copywriter based on a single funny tweet seemed like bad idea jeans from the get-go. […]Adweek Blogs
- Go earn that GED and trash your crappy job July 28, 2010The Ad Council makes a potent, straightforward case for getting a GED: It can help break down barriers and lead to better jobs. […]Adweek Blogs
- A 'Relax' cover? Oh Red Stripe, don't do it. July 28, 2010
- Brand New
- Virb is the New Virb July 29, 2010In the Mesozoic era of social networking — that distant year of 2007 — a new community was poised to take over the web, replacing the aging and visually painful MySpace species. Virb allowed users, who joined by invitation only, to craft and customize extremely elegant and sophisticated personal profiles with all the accoutrements of online social behavior. […]Armin
- More Tickets Available for Brand New Conference July 28, 2010Thanks to the positive response we received earlier this week and plenty of sad-faced emoticons in Twitter and our inbox of people who missed out on registration, we are definitely upgrading the capacity of the conference. The switch to the bigger auditorium means that an additional 25 student tickets and 210 regular tickets are now available for purchase. I […]Armin
- Pac-10 does The Wave (and The Mountain) July 28, 2010I have always been amazed at both the freakish passion with which Americans love their college sports and the economical, social and logistical complexity of its athletic governing body, the NCAA. Every layer of the operation matters. Which is why something as natural as a redesign can be turned into a big media crusade when one of the more than thirty confe […]Armin
- Virb is the New Virb July 29, 2010
Tag Archives: Communication
The future of “Print”?
There has been much debate on the future of “print”. As technology progresses and information is made available quicker and quicker, print will indeed have to change or die. But also, we need to look at how we define “print”. To us, print can be defined as any presentation of words or content that the [...]
Posted in Business, Creativity, Design, Inspiration, Strategy Also tagged advertising, brand, Business, Creativity, Design, Interaction, interface, perspective, results Leave a comment
Tap into Your Super-Consumers
Tap into Your Super-Consumers 8:39 AM Wednesday November 25, 2009
by Eddie Yoon In any product category, roughly 10% of the consumers account for more than 50% of the profits. These super-consumers, as we call them, are the hot dog buyers who eat five pounds of hot dogs a month, wolfing down as many as [...]
Posted in Business, Guest Bloggers, Inspiration, Strategy Also tagged Business, lessons, perspective Leave a comment
Strategy vs Execution
This is a great article from 2005 that holds true today. Let’s refocus our efforts and thinking to a way that truly benefits everyone. THE MARKETING COMPANY COMMUNICATIONS DISCONNECT And Why Ad Agencies Are Viewed as Laborers Rather Than Architects June 06, 2005 By A. Louis Rubin Marketing communications companies are not being given a [...]
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Our list of useful “Social Media” resources.
With all of the “information” about Social Media running rampant out there we’ve decided to start an ongoing list of Social Media references and links that we’ve found useful. Feel free to send yours over! General Social Media: 10 Tools of the Social Media Swiss Army Knife How to Monitor Your Social Media Presence in 10 Minutes [...]
“Small is the new big. Sustainable is the new growth. Trust is the new competitive advantage.”
Fear seems to be the big ruler of large organizations right now. And understandably so. But fear is paralyzing and inhibitive. Exactly what we DON’T need right now. It’s a time of change and transition, but it’s also a time of growth and creativity. Impersonal and disconnected just doesn’t work in this environment. People want [...]
Posted in Business, Creativity, Inspiration Also tagged advertising, Business, clients, conversation, Creativity, economy, Interaction, recession, results Comments closed
Social media is not rocket science
“Social media” can be defined a lot of different ways. Does it have to be on-line? Nope. It’s simply a way of socializing with people. The “media” in this case is a simple 8.5″x11″ piece of paper. But it’s effective. So that’s the lesson in this short to us business folk. It doesn’t have to [...]
Posted in Creativity, Inspiration, Social Media Also tagged conversation, Inspiration, Interaction, Social Media, themdidit.com Leave a comment
Failure to Communicate
Here’s an article from AdWeek and my good friend Mr. Martin Bihl. One of the smartest people I’ve ever had the pleasure of working with. Failure to Communicate -By Martin Bihl Ladies and gentlemen, what we have here is a failure to communicate. Traditionally, brands have spoken in a “monologue” form to consumers. Print ads. [...]
Welcome to THEM!
First off, we’d like to say that truly great creativity and thinking is what pushes our buttons. It’s not something that we really chose. It’s just kinda part of who we are. We are a non-traditional marketing agency in the sense that we don’t have a ton of committees that review and kill great ideas. [...]
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As Real As Real Can Be