Tag Archives: conversation

Start a Revolution

It’s really easy to make our jobs in adver­tising just another job. The routine goes on day-in and day-out. Briefs, ROI, turn-key, blah, blah, blah. Take a second today and try to remember why it is you got into this business to begin with. Mine began at Miami Ad School. Late nights working on a concept, forgetting [...]
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Strategy vs Execution

This is a great article from 2005 that holds true today. Let’s refocus our efforts and thinking to a way that truly benefits everyone. THE MARKETING COMPANY COMMUNICATIONS DISCONNECT And Why Ad Agencies Are Viewed as Laborers Rather Than Architects June 06, 2005 By A. Louis Rubin Marketing commu­ni­cations companies are not being given a seat at their client’s strategic [...]
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Selling Simplicity — Not Just Marketing It

Thursday October 29, 2009 by Ron Ashkenas Have you noticed that more and more companies are marketing “simplicity” as a reason to buy their products or services? For example, Philips Electronics advertises “Sense and simplicity” while Bank of America promotes “Clear, easy-to-understand products.” Simplicity also is the subtle message that Schwab conveys when it says “Talk to [...]
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I want to break up

The state of the “ADVERTISING” business. Preview: Inspi­ration, anyone? The trailerby geert­desager The Breakup: The plot thickens: Inspi­ration, anyone?by geert­desager Thought for the day: Build relationships. Not impressions.
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The Architecture of Participation

It’s time to reinvent how we do business. Never in my 18 years of being in sales and marketing have I ever seen a market like we are currently in. I think that may be a good thing. Here are some obser­vations and recom­men­dations for how we do business and what will work today and in [...]
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Small is the new big. Sustainable is the new growth. Trust is the new competitive advantage.”

Fear seems to be the big ruler of large organi­zations right now. And under­standably so. But fear is paralyzing and inhibitive. Exactly what we DON’T need right now. It’s a time of change and transition, but it’s also a time of growth and creativity. Impersonal and discon­nected just doesn’t work in this environment. People want to [...]
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Social media is not rocket science

“Social media” can be defined a lot of different ways. Does it have to be on-line? Nope. It’s simply a way of socializing with people. The “media” in this case is a simple 8.5“x11” piece of paper. But it’s effective. So that’s the lesson in this short to us business folk. It doesn’t have to [...]
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Education and Creativity — One perspective

So recently I was browsing through my Twitter followings and from @phemey I found a really inter­esting (and enter­taining) perspective on the education system as we know it now and it’s effect on “creativity”. I will be the first to say that I do not have an in depth knowledge of the educa­tional system as it exists [...]
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    • Cornell warms up to alumnus Andy Bernard March 10, 2010
      The Office's Andy Bernard, who often extols the merits of a Cornell education, is currently highlighted as one of several rotating features on the Cornell University School of Law's home page. […]
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    • It's not just you. That song is in every ad. March 10, 2010
      Temper Trap's "Sweet Disposition" is quite the popular song these days — among ad agencies, at least. […]
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    • Give blood, even if it kills Spain's vampires March 10, 2010
      A new TNT Spain spot features a vampire theme in an effort to get young people to donate blood, but the premise doesn't quite add up. […]
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    • Ubuntu's Circle of Friends Gets Smaller March 10, 2010
      According to our Google Analytics, 58% of your are using a Macintosh Operating System, 39% are on Windows, 1.5% are logged as using the iPhone OS, and, finally, as the subject of today's post, 0.65% of you are reading this from a Linux Operating System. (Wow, 0.01% use Playstation 3!). The Linux platform, in contrast to that of Apple's and Microsof […]
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    • Oscarama for Logorama March 9, 2010
      In dozens of years of watching the Oscars I had never cared about the outcome of the Best Animated Short Film, but this year it was different as in the running was a 16-minute film done almost entirely out of, literally, thousands of logos. Created by the French collective H5, and winner of the 2009 Academy Award for Best Animated Short Film, Logorama is not […]
      Armin
    • This Just in: History is Coming Back… Sort of March 8, 2010
      Before it closed down for renovations in 2009, to reopen in 2011, the Atwater Kent Museum of Philadelphia suffered from lack of exposure. A quick look at the original website reveals all you need to know about the old brand. The brutish colors and default appearance reveal a small organization without much concern for engaging the audience. Compared to the o […]
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