Tag Archives: education

Is Purpose Bigger Than Product?

By Anthony Tjan via harvardbusiness.org. I recently sat down with my BlackBerry voice recorder and Mats Lederhausen to ask him to share his philosophy of “purpose bigger than product.” Mats is a great entrepreneur and also had one of the most successful careers at McDonald’s where he was a driving force for its turnaround. He currently [...]
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Want to Understand Your Customers? Go Pyscho.

ANTHONY TJAN Customer research tends to be demographically-biased in its design. But it is time for us to go a little psycho on customers — psychographic, that is. When it comes to purchasing behavior, it is obvious that personalities matter. So why is it that we so often look at detailed website usage or customer [...]
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Education and Creativity – One perspective

So recently I was browsing through my Twitter followings and from @phemey I found a really interesting (and entertaining) perspective on the education system as we know it now and it’s effect on “creativity”. I will be the first to say that I do not have an in depth knowledge of the educational system as it exists [...]
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    • Virb is the New Virb July 29, 2010
      In the Mesozoic era of social networking — that distant year of 2007 — a new community was poised to take over the web, replacing the aging and visually painful MySpace species. Virb allowed users, who joined by invitation only, to craft and customize extremely elegant and sophisticated personal profiles with all the accoutrements of online social behavior. […]
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    • More Tickets Available for Brand New Conference July 28, 2010
      Thanks to the positive response we received earlier this week and plenty of sad-faced emoticons in Twitter and our inbox of people who missed out on registration, we are definitely upgrading the capacity of the conference. The switch to the bigger auditorium means that an additional 25 student tickets and 210 regular tickets are now available for purchase. I […]
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    • Pac-10 does The Wave (and The Mountain) July 28, 2010
      I have always been amazed at both the freakish passion with which Americans love their college sports and the economical, social and logistical complexity of its athletic governing body, the NCAA. Every layer of the operation matters. Which is why something as natural as a redesign can be turned into a big media crusade when one of the more than thirty confe […]
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