Tag Archives: education

Is Purpose Bigger Than Product?

By THEM! | Published: August 27, 2009
By Anthony Tjan via harvardbusiness.org. I recently sat down with my BlackBerry voice recorder and Mats Leder­hausen to ask him to share his philosophy of “purpose bigger than product.” Mats is a great entre­preneur and also had one of the most successful careers at McDonald’s where he was a driving force for its turnaround. He currently runs [...]
Posted in Business, Guest Bloggers, Inspiration, Strategy | Also tagged , , , , | Leave a comment

Want to Understand Your Customers? Go Pyscho.

By | Published: May 28, 2009
ANTHONY TJAN Customer research tends to be demographically-biased in its design. But it is time for us to go a little psycho on customers — psycho­graphic, that is. When it comes to purchasing behavior, it is obvious that person­alities matter. So why is it that we so often look at detailed website usage or customer data along impersonal [...]
Posted in Business, Creativity, Strategy | Also tagged , , | Leave a comment

Education and Creativity — One perspective

By THEM! | Published: February 17, 2009
So recently I was browsing through my Twitter followings and from @phemey I found a really inter­esting (and enter­taining) perspective on the education system as we know it now and it’s effect on “creativity”. I will be the first to say that I do not have an in depth knowledge of the educa­tional system as it exists [...]
Posted in Creativity, Personal Growth | Also tagged , , , | Leave a comment

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