AdFreak- Cornell warms up to alumnus Andy Bernard March 10, 2010The Office's Andy Bernard, who often extols the merits of a Cornell education, is currently highlighted as one of several rotating features on the Cornell University School of Law's home page. […]Adweek Blogs
- It's not just you. That song is in every ad. March 10, 2010Temper Trap's "Sweet Disposition" is quite the popular song these days — among ad agencies, at least. […]Adweek Blogs
- Give blood, even if it kills Spain's vampires March 10, 2010A new TNT Spain spot features a vampire theme in an effort to get young people to donate blood, but the premise doesn't quite add up. […]Adweek Blogs
- Cornell warms up to alumnus Andy Bernard March 10, 2010
- Brand New
- Ubuntu's Circle of Friends Gets Smaller March 10, 2010According to our Google Analytics, 58% of your are using a Macintosh Operating System, 39% are on Windows, 1.5% are logged as using the iPhone OS, and, finally, as the subject of today's post, 0.65% of you are reading this from a Linux Operating System. (Wow, 0.01% use Playstation 3!). The Linux platform, in contrast to that of Apple's and Microsof […]Armin
- Oscarama for Logorama March 9, 2010In dozens of years of watching the Oscars I had never cared about the outcome of the Best Animated Short Film, but this year it was different as in the running was a 16-minute film done almost entirely out of, literally, thousands of logos. Created by the French collective H5, and winner of the 2009 Academy Award for Best Animated Short Film, Logorama is not […]Armin
- This Just in: History is Coming Back… Sort of March 8, 2010Before it closed down for renovations in 2009, to reopen in 2011, the Atwater Kent Museum of Philadelphia suffered from lack of exposure. A quick look at the original website reveals all you need to know about the old brand. The brutish colors and default appearance reveal a small organization without much concern for engaging the audience. Compared to the o […]Brand New
- Ubuntu's Circle of Friends Gets Smaller March 10, 2010
Tag Archives: lessons
Lessons of youth, passion and following your soul
Some years ago I was a creative director for the international agency known as ATTIK in their New York studio. For years and years I’d yearned for total creative freedom that so many young creatives dream of. To me, this was creative Nirvana.
Many of you are familiar with the Noise series of books published by [...]
Posted in Business, Creativity, Inspiration, Personal Growth Also tagged advertising, Business, Creativity, Design, Inspiration, perspective 1 Comment
Start a Revolution
It’s really easy to make our jobs in advertising just another job.
The routine goes on day-in and day-out. Briefs, ROI, turn-key, blah, blah, blah.
Take a second today and try to remember why it is you got into this business to begin with. Mine began at Miami Ad School. Late nights working on a concept, forgetting [...]
Posted in Business, Creativity, Inspiration, Personal Growth Also tagged advertising, Business, Concept, conversation, Creativity, Inspiration, mentor, perspective Leave a comment
Tap into Your Super-Consumers
Tap into Your Super-Consumers
8:39 AM Wednesday November 25, 2009
by Eddie Yoon
In any product category, roughly 10% of the consumers account for more than 50% of the profits. These super-consumers, as we call them, are the hot dog buyers who eat five pounds of hot dogs a month, wolfing down as many as 4 per sitting. [...]
Posted in Business, Guest Bloggers, Inspiration, Strategy Also tagged Business, Communication, perspective Leave a comment
Strategy vs Execution
This is a great article from 2005 that holds true today. Let’s refocus our efforts and thinking to a way that truly benefits everyone.
THE MARKETING COMPANY COMMUNICATIONS DISCONNECT
And Why Ad Agencies Are Viewed as Laborers Rather Than Architects
June 06, 2005
By A. Louis Rubin
Marketing communications companies are not being given a seat at their client’s strategic [...]
Posted in Business, Creativity, Strategy Also tagged advertising, Business, Communication, conversation, perspective, results Leave a comment
Is Purpose Bigger Than Product?
By Anthony Tjan via harvardbusiness.org.
I recently sat down with my BlackBerry voice recorder and Mats Lederhausen to ask him to share his philosophy of “purpose bigger than product.” Mats is a great entrepreneur and also had one of the most successful careers at McDonald’s where he was a driving force for its turnaround. He currently runs [...]
Posted in Business, Guest Bloggers, Inspiration, Strategy Also tagged Business, education, Inspiration, mentor, perspective Leave a comment
You need to fail to succeed
Success rarely comes easy.
There is a quote that I have loved for a while:
“Push yourself farther than you think you can go or you’ll never know how far you can reach”.
I’m not sure where this came from but it’s been a powerful push in my life for a while now. This article from HarvardBusiness.org seemed appropriate for [...]
Posted in Inspiration, Personal Growth Also tagged Business, Inspiration, perspective Leave a comment
Want to Understand Your Customers? Go Pyscho.
ANTHONY TJAN
Customer research tends to be demographically-biased in its design. But it is time for us to go a little psycho on customers — psychographic, that is.
When it comes to purchasing behavior, it is obvious that personalities matter. So why is it that we so often look at detailed website usage or customer data along impersonal [...]
Posted in Business, Creativity, Strategy Also tagged advertising, Business, education Leave a comment
Entrepreneurs can change the world
Amen.
Posted in Business, Creativity, Inspiration Also tagged animation, Business, Creativity, economy, Inspiration, recession Leave a comment
Lessons learned and people I’m thankful for
Many, many years ago, I was living in Ft. Lauderdale trying to figure out what I wanted to do with the rest of my life. I had recently moved from Southern California where I had left behind a six-figure sales and consulting job. I had been extremely successful at sales after some intense training while [...]
As Real As Real Can Be