AdFreak- A 'Relax' cover? Oh Red Stripe, don't do it. July 28, 2010You'd think an elder statesman like the Red Stripe Ambassador would know better than to cover Frankie Goes to Hollywood's "Relax" in his musical debut. […]Adweek Blogs
- Did this tweet merit a $70K copywriting job? July 28, 2010Saatchi & Saatchi L.A. exec Mike McKay's idea of hiring a copywriter based on a single funny tweet seemed like bad idea jeans from the get-go. […]Adweek Blogs
- Go earn that GED and trash your crappy job July 28, 2010The Ad Council makes a potent, straightforward case for getting a GED: It can help break down barriers and lead to better jobs. […]Adweek Blogs
- A 'Relax' cover? Oh Red Stripe, don't do it. July 28, 2010
- Brand New
- Virb is the New Virb July 29, 2010In the Mesozoic era of social networking — that distant year of 2007 — a new community was poised to take over the web, replacing the aging and visually painful MySpace species. Virb allowed users, who joined by invitation only, to craft and customize extremely elegant and sophisticated personal profiles with all the accoutrements of online social behavior. […]Armin
- More Tickets Available for Brand New Conference July 28, 2010Thanks to the positive response we received earlier this week and plenty of sad-faced emoticons in Twitter and our inbox of people who missed out on registration, we are definitely upgrading the capacity of the conference. The switch to the bigger auditorium means that an additional 25 student tickets and 210 regular tickets are now available for purchase. I […]Armin
- Pac-10 does The Wave (and The Mountain) July 28, 2010I have always been amazed at both the freakish passion with which Americans love their college sports and the economical, social and logistical complexity of its athletic governing body, the NCAA. Every layer of the operation matters. Which is why something as natural as a redesign can be turned into a big media crusade when one of the more than thirty confe […]Armin
- Virb is the New Virb July 29, 2010
Tag Archives: lessons
Lessons of youth, passion and following your soul
Some years ago I was a creative director for the international agency known as ATTIK in their New York studio. For years and years I’d yearned for total creative freedom that so many young creatives dream of. To me, this was creative Nirvana. Many of you are familiar with the Noise series of books published [...]
Posted in Business, Creativity, Inspiration, Personal Growth Also tagged advertising, Business, Creativity, Design, Inspiration, perspective 1 Comment
Start a Revolution
It’s really easy to make our jobs in advertising just another job. The routine goes on day-in and day-out. Briefs, ROI, turn-key, blah, blah, blah. Take a second today and try to remember why it is you got into this business to begin with. Mine began at Miami Ad School. Late nights working on a [...]
Posted in Business, Creativity, Inspiration, Personal Growth Also tagged advertising, Business, Concept, conversation, Creativity, Inspiration, mentor, perspective Leave a comment
Tap into Your Super-Consumers
Tap into Your Super-Consumers 8:39 AM Wednesday November 25, 2009
by Eddie Yoon In any product category, roughly 10% of the consumers account for more than 50% of the profits. These super-consumers, as we call them, are the hot dog buyers who eat five pounds of hot dogs a month, wolfing down as many as [...]
Posted in Business, Guest Bloggers, Inspiration, Strategy Also tagged Business, Communication, perspective Leave a comment
Strategy vs Execution
This is a great article from 2005 that holds true today. Let’s refocus our efforts and thinking to a way that truly benefits everyone. THE MARKETING COMPANY COMMUNICATIONS DISCONNECT And Why Ad Agencies Are Viewed as Laborers Rather Than Architects June 06, 2005 By A. Louis Rubin Marketing communications companies are not being given a [...]
Posted in Business, Creativity, Strategy Also tagged advertising, Business, Communication, conversation, perspective, results Leave a comment
Is Purpose Bigger Than Product?
By Anthony Tjan via harvardbusiness.org. I recently sat down with my BlackBerry voice recorder and Mats Lederhausen to ask him to share his philosophy of “purpose bigger than product.” Mats is a great entrepreneur and also had one of the most successful careers at McDonald’s where he was a driving force for its turnaround. He currently [...]
Posted in Business, Guest Bloggers, Inspiration, Strategy Also tagged Business, education, Inspiration, mentor, perspective Leave a comment
You need to fail to succeed
Success rarely comes easy. There is a quote that I have loved for a while: “Push yourself farther than you think you can go or you’ll never know how far you can reach”. I’m not sure where this came from but it’s been a powerful push in my life for a while now. This article [...]
Posted in Inspiration, Personal Growth Also tagged Business, Inspiration, perspective Leave a comment
Want to Understand Your Customers? Go Pyscho.
ANTHONY TJAN Customer research tends to be demographically-biased in its design. But it is time for us to go a little psycho on customers — psychographic, that is. When it comes to purchasing behavior, it is obvious that personalities matter. So why is it that we so often look at detailed website usage or customer [...]
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Entrepreneurs can change the world
Amen.
Posted in Business, Creativity, Inspiration Also tagged animation, Business, Creativity, economy, Inspiration, recession Leave a comment
Lessons learned and people I’m thankful for
Many, many years ago, I was living in Ft. Lauderdale trying to figure out what I wanted to do with the rest of my life. I had recently moved from Southern California where I had left behind a six-figure sales and consulting job. I had been extremely successful at sales after some intense training while [...]
As Real As Real Can Be