AdFreak- Cornell warms up to alumnus Andy Bernard March 10, 2010The Office's Andy Bernard, who often extols the merits of a Cornell education, is currently highlighted as one of several rotating features on the Cornell University School of Law's home page. […]Adweek Blogs
- It's not just you. That song is in every ad. March 10, 2010Temper Trap's "Sweet Disposition" is quite the popular song these days — among ad agencies, at least. […]Adweek Blogs
- Give blood, even if it kills Spain's vampires March 10, 2010A new TNT Spain spot features a vampire theme in an effort to get young people to donate blood, but the premise doesn't quite add up. […]Adweek Blogs
- Cornell warms up to alumnus Andy Bernard March 10, 2010
- Brand New
- Ubuntu's Circle of Friends Gets Smaller March 10, 2010According to our Google Analytics, 58% of your are using a Macintosh Operating System, 39% are on Windows, 1.5% are logged as using the iPhone OS, and, finally, as the subject of today's post, 0.65% of you are reading this from a Linux Operating System. (Wow, 0.01% use Playstation 3!). The Linux platform, in contrast to that of Apple's and Microsof […]Armin
- Oscarama for Logorama March 9, 2010In dozens of years of watching the Oscars I had never cared about the outcome of the Best Animated Short Film, but this year it was different as in the running was a 16-minute film done almost entirely out of, literally, thousands of logos. Created by the French collective H5, and winner of the 2009 Academy Award for Best Animated Short Film, Logorama is not […]Armin
- This Just in: History is Coming Back… Sort of March 8, 2010Before it closed down for renovations in 2009, to reopen in 2011, the Atwater Kent Museum of Philadelphia suffered from lack of exposure. A quick look at the original website reveals all you need to know about the old brand. The brutish colors and default appearance reveal a small organization without much concern for engaging the audience. Compared to the o […]Brand New
- Ubuntu's Circle of Friends Gets Smaller March 10, 2010
Tag Archives: perspective
New York State of Mind
This link was posted by our friend Jim Hord. It is a beautiful take on New York City and made us really miss the energy, the life and the inspiration of one of the greatest cities in the world. Watch and enjoy. Go full-screen for the best experience.
The Sandpit from Sam O’Hare on Vimeo.
Posted in Creativity, Design, Inspiration Also tagged Cinematography, Creativity, Inspiration Leave a comment
As Real As Real Can Be
This is one of the most touching, honest and real stories we have seen in a long time.
Last Minutes with ODEN from phos pictures on Vimeo.
We don’t share this only for entertainment value. There is a lesson here for marketers as well.
In this age of financial challenge and competition for consumers, marketers and companies alike MUST be [...]
Posted in Business, Creativity, Inspiration, Personal Growth Also tagged Business, Communication, Creativity, Inspiration, lessons Leave a comment
Lessons of youth, passion and following your soul
Some years ago I was a creative director for the international agency known as ATTIK in their New York studio. For years and years I’d yearned for total creative freedom that so many young creatives dream of. To me, this was creative Nirvana.
Many of you are familiar with the Noise series of books published by [...]
Posted in Business, Creativity, Inspiration, Personal Growth Also tagged advertising, Business, Creativity, Design, Inspiration, lessons 1 Comment
The future of “Print”?
There has been much debate on the future of “print”. As technology progresses and information is made available quicker and quicker, print will indeed have to change or die. But also, we need to look at how we define “print”.
To us, print can be defined as any presentation of words or content that the user [...]
Posted in Business, Creativity, Design, Inspiration, Strategy Also tagged advertising, brand, Business, Communication, Creativity, Design, Interaction, interface, results Leave a comment
Start a Revolution
It’s really easy to make our jobs in advertising just another job.
The routine goes on day-in and day-out. Briefs, ROI, turn-key, blah, blah, blah.
Take a second today and try to remember why it is you got into this business to begin with. Mine began at Miami Ad School. Late nights working on a concept, forgetting [...]
Posted in Business, Creativity, Inspiration, Personal Growth Also tagged advertising, Business, Concept, conversation, Creativity, Inspiration, lessons, mentor Leave a comment
Tap into Your Super-Consumers
Tap into Your Super-Consumers
8:39 AM Wednesday November 25, 2009
by Eddie Yoon
In any product category, roughly 10% of the consumers account for more than 50% of the profits. These super-consumers, as we call them, are the hot dog buyers who eat five pounds of hot dogs a month, wolfing down as many as 4 per sitting. [...]
Posted in Business, Guest Bloggers, Inspiration, Strategy Also tagged Business, Communication, lessons Leave a comment
McBess is awesome!
A short while back, some friends of our were asking us about what motivates us to be “creative”. Our answer, INSPIRATION. Inspire us and the wheels start turning, the juices start flowing and the thoughts begin to tumble in our heads like snow in a blizzard. This is one of the things that has inspired us [...]
Posted in Creativity, Design, Inspiration, Music Also tagged animation, Cinematography, Concept, Creativity, Music Leave a comment
Inspirational video — Fire on the mountain
This video inspired us on two levels. First, the story and message is powerful. Second, the art direction and concept is beautiful. The planning and production of the individual elements in this video are quite amazing. We hope you enjoy it.
Posted in Creativity, Inspiration, Music Also tagged Cinematography, Concept, Creativity, Inspiration, Music Leave a comment
The Illusion of Brand Control
9:00 AM Friday November 13, 2009
ANDREW MCAFEE
You’ve probably heard by now that “your brand is no longer yours.” The assertion’s based on simple math. In the era of blogs, discussion boards, Facebook, Twitter, and other Web 2.0 tools, virtually everyone can get online and talk about your company and its offerings. As a result, the [...]
Art inspiration
Chris Piascik from Quarter Productions on Vimeo.
You can find the artist’s web site here.
Posted in Creativity, Design, Inspiration Also tagged Cinematography, Creativity, Design, Illustration, Inspiration Leave a comment
Strategy vs Execution
This is a great article from 2005 that holds true today. Let’s refocus our efforts and thinking to a way that truly benefits everyone.
THE MARKETING COMPANY COMMUNICATIONS DISCONNECT
And Why Ad Agencies Are Viewed as Laborers Rather Than Architects
June 06, 2005
By A. Louis Rubin
Marketing communications companies are not being given a seat at their client’s strategic [...]
Posted in Business, Creativity, Strategy Also tagged advertising, Business, Communication, conversation, lessons, results Leave a comment
Selling Simplicity — Not Just Marketing It
Thursday October 29, 2009
by Ron Ashkenas
Have you noticed that more and more companies are marketing “simplicity” as a reason to buy their products or services? For example, Philips Electronics advertises “Sense and simplicity” while Bank of America promotes “Clear, easy-to-understand products.” Simplicity also is the subtle message that Schwab conveys when it says “Talk to [...]
Posted in Business, Inspiration, Strategy Also tagged advertising, Business, conversation Leave a comment
Is Purpose Bigger Than Product?
By Anthony Tjan via harvardbusiness.org.
I recently sat down with my BlackBerry voice recorder and Mats Lederhausen to ask him to share his philosophy of “purpose bigger than product.” Mats is a great entrepreneur and also had one of the most successful careers at McDonald’s where he was a driving force for its turnaround. He currently runs [...]
Posted in Business, Guest Bloggers, Inspiration, Strategy Also tagged Business, education, Inspiration, lessons, mentor Leave a comment
I want to break up
The state of the “ADVERTISING” business.
Preview:
Inspiration, anyone? The trailerby geertdesager
The Breakup:
The plot thickens:
Inspiration, anyone?by geertdesager
Thought for the day:
Build relationships. Not impressions.
Posted in Business, Inspiration, Personal Growth, Strategy Also tagged advertising, Business, conversation, Interaction Leave a comment
The art of movement and timing