Tag Archives: results

The future of “Print”?

By THEM! | Published: December 17, 2009
There has been much debate on the future of “print”. As technology progresses and information is made available quicker and quicker, print will indeed have to change or die. But also, we need to look at how we define “print”. To us, print can be defined as any presentation of words or content that the [...]
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Strategy vs Execution

By THEM! | Published: November 10, 2009
This is a great article from 2005 that holds true today. Let’s refocus our efforts and thinking to a way that truly benefits everyone. THE MARKETING COMPANY COMMUNICATIONS DISCONNECT And Why Ad Agencies Are Viewed as Laborers Rather Than Architects June 06, 2005 By A. Louis Rubin Marketing communications companies are not being given a [...]
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“Small is the new big. Sustainable is the new growth. Trust is the new competitive advantage.”

By THEM! | Published: April 1, 2009
Fear seems to be the big ruler of large organizations right now. And understandably so. But fear is paralyzing and inhibitive. Exactly what we DON’T need right now. It’s a time of change and transition, but it’s also a time of growth and creativity. Impersonal and disconnected just doesn’t work in this environment. People want [...]
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An open letter to “creatives”.

By THEM! | Published: February 20, 2009
As we weather these tough times, things are going to become more and more difficult for us. Clients are going to be more concerned with ROI and immediate gratification on assignments. This is how they keep their jobs. Get used to it. It will matter less and less how spectacular the artwork looks or how [...]
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Welcome to THEM!

By THEM! | Published: September 3, 2008
First off, we’d like to say that truly great creativity and thinking is what pushes our buttons. It’s not something that we really chose. It’s just kinda part of who we are. We are a non-traditional marketing agency in the sense that we don’t have a ton of committees that review and kill great ideas. [...]
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    • Virb is the New Virb July 29, 2010
      In the Mesozoic era of social networking — that distant year of 2007 — a new community was poised to take over the web, replacing the aging and visually painful MySpace species. Virb allowed users, who joined by invitation only, to craft and customize extremely elegant and sophisticated personal profiles with all the accoutrements of online social behavior. […]
      Armin
    • More Tickets Available for Brand New Conference July 28, 2010
      Thanks to the positive response we received earlier this week and plenty of sad-faced emoticons in Twitter and our inbox of people who missed out on registration, we are definitely upgrading the capacity of the conference. The switch to the bigger auditorium means that an additional 25 student tickets and 210 regular tickets are now available for purchase. I […]
      Armin
    • Pac-10 does The Wave (and The Mountain) July 28, 2010
      I have always been amazed at both the freakish passion with which Americans love their college sports and the economical, social and logistical complexity of its athletic governing body, the NCAA. Every layer of the operation matters. Which is why something as natural as a redesign can be turned into a big media crusade when one of the more than thirty confe […]
      Armin